guess Archives - Campaign Middle East https://campaignme.com/tag/guess/ Fri, 29 Aug 2025 12:15:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png guess Archives - Campaign Middle East https://campaignme.com/tag/guess/ 32 32 Matter of Fact: Chasing the next viral video https://campaignme.com/matter-of-fact-chasing-the-next-viral-video/ Fri, 29 Aug 2025 12:15:36 +0000 https://campaignme.com/?p=107735 In today’s digital landscape, brands seem obsessed with chasing the next viral video. This constant pursuit often produces campaigns that are visually cluttered and creatively shallow. The focus on flashy content results in an overwhelming barrage of video adverts, with messages blending into an endless scroll of sameness. Yet true memorability isn’t just what appears […]

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]]> Guess appoints Red Havas as communications partner https://campaignme.com/guess-appoints-red-havas-as-communications-partner/ Thu, 13 Oct 2022 07:35:33 +0000 https://campaignme.com/?p=53944 Global fashion brand Guess has appointed Red Havas Middle East as its official communications agency in the GCC. The appointment comes as Guess  joins forces with Chalhoub Group as their new franchise partner, aiming to reposition the Guess brand in the Middle East. Red Havas Middle East will manage all communications, PR and influencer strategy […]

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