Guerlain Archives - Campaign Middle East https://campaignme.com/tag/guerlain/ Thu, 18 Jun 2026 06:01:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Guerlain Archives - Campaign Middle East https://campaignme.com/tag/guerlain/ 32 32 Out with the logo, in with the personality https://campaignme.com/luxury-issue-out-with-the-logo-in-with-the-personality/ Tue, 16 Jun 2026 07:39:17 +0000 https://campaignme.com/?p=123316 Luxury has always carried a certain theatre. The lighting, the silence, the materials, the service and the story all work together to tell people that they have entered a world with its own rules. For decades, a logo, a founder’s name or a familiar design code could do much of the heavy lifting. Today, that […]

The post Out with the logo, in with the personality appeared first on Campaign Middle East.

]]> Next-gen creative consultancy BYSELECT* launches in Dubai https://campaignme.com/next-gen-creative-consultancy-byselect-launches-in-dubai/ Wed, 03 Dec 2025 05:50:34 +0000 https://campaignme.com/?p=112654 A next-generation creative consultancy named BYSELECT* has just launched in Dubai at the intersection of fashion, culture and commerce. It aims to redefine how brands exist in the physical world. Founded by luxury insider Yasmine Badri, the consultancy is born from a desire to reconnect people with experience, emotion and meaning. “BYSELECT* emerges as a […]

The post Next-gen creative consultancy BYSELECT* launches in Dubai appeared first on Campaign Middle East.

]]> The future of beauty in MENA from ‘The Beauty Edit’ by Spark Foundry ME https://campaignme.com/the-future-of-beauty-in-mena-key-insights-from-the-beauty-edit-by-spark-foundry-me/ Mon, 09 Jun 2025 13:30:52 +0000 https://campaignme.com/?p=103483 On 22 May, Spark Foundry ME, part of Publicis Media Middle East, hosted an exclusive beauty summit bringing together LVMH beauty brands and key media partners to discuss the future of beauty in the region. The event was organised by Publicis Media Luxe, Spark Foundry’s luxury-focused agency. At the event, industry leaders reflected the changing […]

The post The future of beauty in MENA from ‘The Beauty Edit’ by Spark Foundry ME appeared first on Campaign Middle East.

]]> Cultivating desirability with Middle East luxury buyers through emotions https://campaignme.com/cultivating-desirability-with-middle-east-luxury-buyers-through-emotions/ Fri, 30 May 2025 08:49:15 +0000 https://campaignme.com/?p=103150 Being a luxury house in the Middle East is so much more than being a brand name steeped in years of exclusive craftsmanship. Consumers in the region crave personalisation; they crave brands that communicate with them in ways that make them feel seen and, more importantly, understood.  While the significance of a luxury brand name […]

The post Cultivating desirability with Middle East luxury buyers through emotions appeared first on Campaign Middle East.

]]> Campaign Middle East’s latest edition is out: The Luxury Issue https://campaignme.com/campaign-middle-easts-latest-edition-is-out-the-luxury-issue/ Wed, 28 May 2025 15:21:02 +0000 https://campaignme.com/?p=103061 Campaign Middle East’s latest edition, the Luxury Issue, spotlights how marketers are redefining value, storytelling and consumer connection across high-end categories. In a region where luxury is embedded in both culture and commerce, this issue dissects how brands are navigating sophistication, scarcity and personalisation in 2025. Senior voices from across luxury, hospitality, real estate and […]

The post Campaign Middle East’s latest edition is out: The Luxury Issue appeared first on Campaign Middle East.

]]> Guerlain picks Hindash as first regional make-up ambassador https://campaignme.com/guerlain-picks-hindash-as-first-regional-make-up-ambassador/ Fri, 16 May 2025 04:00:23 +0000 https://campaignme.com/?p=102471 Guerlain has appointed celebrity make-up artist and beauty entrepreneur Mohammed Hindash as the Maison’s first-ever Regional Make-Up Ambassador for the Middle East. A classically trained turned globally celebrated make-up artist, Hindash has garnered international acclaim, working with globally renowned models and celebrities. Blending artistry with innovation, Hindash brings a unique and deeply rooted perspective to […]

The post Guerlain picks Hindash as first regional make-up ambassador appeared first on Campaign Middle East.

]]> Guerlain lights up the Burj Khalifa for luxury launch https://campaignme.com/guerlain-lights-up-luxuriously-on-the-burj-khalifa/ Fri, 26 Apr 2024 14:40:38 +0000 https://campaignme.com/?p=81129 Guerlain hosted an exclusive fine-dining experience on Tuesday 23 April, accompanied with an iconic takeover of the Burj Khalifa and an enchanting performance of the brand’s first Emirati ambassador, Balqees Fathi. The private dinner showcased Guerlain’s signature ‘Bee Bottle,’ embellished with luxurious creations by prominent artists including jewelry powerhouse Swarovski. This included the Bee Bottle […]

The post Guerlain lights up the Burj Khalifa for luxury launch appeared first on Campaign Middle East.

]]> Guerlain signs first Emirati brand ambassador https://campaignme.com/guerlain-signs-first-emirati-brand-ambassador/ Wed, 07 Feb 2024 07:00:15 +0000 https://campaignme.com/?p=76095 Guerlain has announced the appointment of Emirati artist and singer, Balqees Fathi, as the first Emirati Regional Ambassador for Guerlain Middle East. Fathi was chosen as the Ambassador as shares the same values as the brand, according to a statement.  These values include a passion for sustainability, appreciation of savoir faire. These are well aligned […]

The post Guerlain signs first Emirati brand ambassador appeared first on Campaign Middle East.

]]> Guerlain launches Bee Bottle with the help of AI https://campaignme.com/guerlain-launches-bee-bottle-with-the-help-of-ai/ Tue, 13 Jun 2023 09:31:34 +0000 https://campaignme.com/?p=63013   Guerlain is celebrating the 170th anniversary of its Bee Bottle designed with the help of artificial intelligence.  A promising glimpse into the future is made possible by the combination of custom-designed artificial intelligence and extensive research into Maison Guerlain’s heritage. The beauty landscape is evolving quickly and recent developments in AI have been transforming […]

The post Guerlain launches Bee Bottle with the help of AI appeared first on Campaign Middle East.

]]>