Gucci Archives - Campaign Middle East https://campaignme.com/tag/gucci/ Mon, 08 Jun 2026 13:07:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Gucci Archives - Campaign Middle East https://campaignme.com/tag/gucci/ 32 32 Multiply Media Group releases SpotLite 4.0, bringing together global voices in OOH https://campaignme.com/multiply-media-group-releases-spotlite-4-0-bringing-together-global-voices-in-out-of-home/ Mon, 08 Jun 2026 06:31:51 +0000 https://campaignme.com/?p=122995 Multiply Media Group has revealed SpotLite 4.0, the fourth edition of the flagship publication for the out-of-home (OOH) media industry and the first edition published under Multiply Media Group (MMG). Built around the themes of More Impact, More Innovation and Greater Momentum, the magazine brings together more than 50 contributors from across media, technology, luxury brands, […]

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]]> Permission to enter: earning cultural trust in luxury https://campaignme.com/permission-to-enter-earning-cultural-trust-in-luxury/ Thu, 04 Jun 2026 06:15:03 +0000 https://campaignme.com/?p=122892 There is a film that was released last year that deserves more strategic attention than it received. Shot at the Sporting Club in Beirut, a raw, sea-facing institution that has anchored Lebanese summers for generations, it features two men playing backgammon in Gucci. No set dressing. No aspirational gloss. At one point, the script acknowledges, […]

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]]> Dubai-born LIGHTBLUE expands culture-led brand experience offering to the UK https://campaignme.com/dubai-born-lightblue-expands-culture-led-brand-experience-offering-to-the-uk/ Thu, 26 Jun 2025 09:00:48 +0000 https://campaignme.com/?p=104486 Dubai-born creative experience agency LIGHTBLUE has revealed the official opening of its London office, marking a major milestone in its global expansion. The UK office becomes LIGHTBLUE’s third office, following its successful launch in Riyadh. With the rise of brands from the Middle East looking to enter UK and European markets, the move signals a […]

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]]> The future of retail in the metaverse https://campaignme.com/the-future-of-retail-in-the-metaverse/ Mon, 22 Jan 2024 11:14:53 +0000 https://campaignme.com/?p=75095 As global brands expand, many are entering the metaverse as a way to engage with customers, market their products and drive revenue. From luxury fashion houses to leading household brands, companies are using the metaverse to create unique innovative customer experiences. Companies across the industry are carrying out activations on platforms such as Roblox, Decentraland […]

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