growth Archives - Campaign Middle East https://campaignme.com/tag/growth/ Fri, 05 Jun 2026 06:05:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png growth Archives - Campaign Middle East https://campaignme.com/tag/growth/ 32 32 Shangri-La Jeddah appoints Lina Khan as Director of Marketing and Communications https://campaignme.com/shangri-la-jeddah-appoints-lina-khan-as-director-of-marketing-and-communications/ Fri, 05 Jun 2026 06:05:16 +0000 https://campaignme.com/?p=122967 Shangri-La Jeddah has appointed Lina Khan as Director of Marketing and Communications. In her new role, Khan will lead the hotel’s marketing, communications, public relations and brand strategy, supporting Shangri-La Jeddah’s continued growth as one of Jeddah’s leading luxury destinations. Originally from Jeddah, Khan brings a strong background across luxury hospitality, corporate communications, brand management, […]

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]]> Adcities appoints ex-Teads executive Hicham Berrada to lead global expansion https://campaignme.com/adcities-appoints-ex-teads-executive-hicham-berrada-to-lead-global-expansion/ Mon, 25 May 2026 05:00:27 +0000 https://campaignme.com/?p=122526 Adcities, an adtech firm specialised in out-of-home advertising, has appointed Hicham Berrada as SVP of Global Expansion, bringing on board a highly experienced international adtech executive to lead its next phase of international growth. In his new role, Berrada will lead the next phase of Adcities’ expansion. The company, headquartered in Florida with its first […]

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]]> Fusion5 continues to expand team with a performance-focused planning appointment https://campaignme.com/fusion5-continues-to-expand-team-with-a-performance-focused-planning-appointment/ Mon, 18 May 2026 07:55:52 +0000 https://campaignme.com/?p=122129 Fusion5 has appointed Alice Piselli as Planning Manager with a dedicated focus on performance, a reflection of the agency’s ongoing commitment to strengthening its team and its offering, while navigating a consistently-evolving market landscape. Piselli steps into the role bringing five years of specialist expertise in pay per click (PPC) advertising and paid social, having […]

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]]> From comparison to conviction; from process to outcome https://campaignme.com/from-comparison-to-conviction-from-process-to-outcome/ Mon, 11 May 2026 05:20:21 +0000 https://campaignme.com/?p=121807 The pitch process is broken. There, I said it. I started as a client lead: managing accounts, holding the relationship and living with the consequences of how a pitch was run. Then, I moved into managing growth, pitching and chasing new business, learning how the system works from the inside. Now, I run an agency. […]

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]]> Great strategy. No communications. What’s the plan? https://campaignme.com/great-strategy-no-communications-whats-the-plan/ Wed, 06 May 2026 13:22:52 +0000 https://campaignme.com/?p=121625 In boardrooms across the region, strategy is discussed in terms of growth, expansion, transformation, and risk. Communications, however, often enters the conversation later – tasked with “announcing,” “managing,” or “supporting” decisions that have already been made. That sequencing is not just outdated. It is expensive. Because in today’s environment, communications is no longer about messaging. […]

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]]> The agency role is changing and so should the people inside it https://campaignme.com/the-agency-role-is-changing-and-so-should-the-people-inside-it/ Thu, 30 Apr 2026 09:28:34 +0000 https://campaignme.com/?p=121300 At Rubicom, we’ve started changing the titles of the people who sit closest to our clients. What used to be account managers and client servicing leads are now marketing managers and marketing directors. On paper, it looks like a simple shift in language. In reality, it forces a different way of thinking about the role, the […]

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]]> Current Global MENAT appoints Jacquelyn Moulds as Director for Client Experiences https://campaignme.com/current-global-menat-appoints-jacquelyn-moulds-as-director-for-client-experiences/ Wed, 29 Apr 2026 14:05:22 +0000 https://campaignme.com/?p=121194 Following another year of growth, expansion and award wins, Current Global MENAT has announced the appointment of Jacquelyn Moulds as Director for Client Experiences. Moulds joins with nearly two decades of experience in integrated communications and agency leadership, most recently at The Romans where she was part of the leadership team that re-launched the agency […]

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]]> Entourage adds a string of high-profile clients to its portfolio https://campaignme.com/entourage-adds-a-string-of-high-profile-clients-to-its-portfolio/ Mon, 20 Apr 2026 14:05:53 +0000 https://campaignme.com/?p=120795 Integrated communications, advertising and experiential marketing agency entourage has secured four new business wins, with mandates spanning regional and global markets. The new accounts include a global communications scope for Aramco, an integrated marketing campaign for Al Dhannah City, the conception, production and delivery of the Roshn Saudi League Closing Ceremony and a digital and […]

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]]> UAE business leaders signal next phase of growth: Publicis Groupe Middle East report https://campaignme.com/uae-business-leaders-signal-next-phase-of-growth-publicis-groupe-middle-east-report/ Mon, 20 Apr 2026 09:24:42 +0000 https://campaignme.com/?p=120768 Publicis Groupe Middle East has launched the Resilience Business Pulse, a market intelligence report offering a cross-sector view of how UAE business leaders responded to a period of regional disruption, and what those responses reveal about how the next phase of business in the country is likely to unfold. The report draws on insights from […]

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]]> Mada Media, Hills Advertising sign deal for advanced DOOH integration in Dubai https://campaignme.com/mada-media-hills-advertising-sign-deal-for-advanced-dooh-integration-in-dubai/ Mon, 20 Apr 2026 08:16:23 +0000 https://campaignme.com/?p=120741 Mada Media has signed an agreement with media agency Hills Advertising wherein its portfolio of premium advertising assets across various streets in Dubai will be managed by the company to enhance the digitalisation of out-of-home (OOH) assets in the city. Mada Media, the company responsible for organising, developing and managing the OOH advertising sector in […]

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