Governance Archives - Campaign Middle East

IBM’s SVP of Marketing and Comms: “AI is not just a tool; it’s how marketing works”

Anup Oommen — Wed, 17 Jun 2026 06:00:33 +0000

This is not just another article about artificial intelligence (AI) adding to the cacophony of noisy opinions. This is an interview that reframes the conversation that marketers must have around orchestrating a fundamental shift. For much of the past two years, marketers treated AI like a new instrument in the orchestra: useful, exciting and occasionally […]

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HAVAS Middle East appoints Dejan Kutnjak as Global Account Director for Emirates

Anup Oommen — Wed, 10 Jun 2026 06:21:34 +0000

HAVAS Middle East has appointed Dejan Kutnjak as Global Account Director for Emirates, strengthening its global leadership team even as the agency continues to build a more integrated, data-led and future-facing model for one of the world’s most iconic airline brands. In his new role, Kutnjak will lead the global Emirates account across more than 70 markets, […]

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Creative leadership in the age of AI

Anup Oommen — Tue, 09 Jun 2026 04:00:01 +0000

Artificial intelligence (AI) is no longer a future conversation for the creative industry. It has already arrived in the brief, the mood board, the first draft of copy, the storyboard, the deck, and, quite often, in the client’s first question: “Can we do this faster?” In Saudi Arabia, this conversation feels more urgent. The Kingdom […]

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ADNOC Distribution appoints Sofiane Haddadi as VP – Marketing, Activations and Operations

Anup Oommen — Mon, 25 May 2026 06:13:35 +0000

ADNOC Distribution has appointed Sofiane Haddadi as Vice President of Marketing, Activations and Operations, with a focus on making marketing more connected, measurable and closely tied to business impact. The company operates across four core business lines, fuel retail, non-fuel retail, commercial and EV charging, spanning the UAE, Saudi Arabia and Egypt. Serving approximately 700,000 […]

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Why high-stakes digital products fail and why you’ll be blamed for it

Anup Oommen — Mon, 04 May 2026 05:30:57 +0000

When a bank’s new app crashes during a payment, when an airline’s check-in collapses on a Friday evening, when a telco onboarding flow breaks on the third step, the blame finds a face quickly. Product. Technology. Experience. Brand. Whoever’s name is closest to the thing gets the call. That’s where the real frustration inside enterprises […]

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Resilience as the new performance metric in a complex operating environment

Anup Oommen — Thu, 16 Apr 2026 05:00:30 +0000

Business leaders across the Middle East are navigating a crisis environment that defies traditional playbooks. Even the most comprehensive crisis manuals struggle to cope with overlapping risks, rapid escalation and incomplete information. The challenge is no longer preparedness for a single event, but operating effectively inside sustained complexity. Managing complex crises now requires adaptability, flexibility, […]

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IMI appoints Karim Ben Salah as Chief Investment Officer

Anup Oommen — Wed, 08 Apr 2026 07:00:59 +0000

IMI, a privately owned global media group headquartered in the UAE, has appointed Karim Ben Salah as Chief Investment Officer. Ben Salah is a senior investment and strategy executive who brings more than 25 years of experience spanning private equity, M&A and corporate strategy across the Middle East, Europe and the Americas. Commenting on his […]

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Why communications matters more in Saudi Arabia’s AI age

Anup Oommen — Mon, 16 Mar 2026 07:44:24 +0000

There was a time when communications was treated as the function that came in near the end. Once the strategy had been decided, the transaction announced, or the crisis contained, communicators were asked to shape the message and carry it into the world. That view now looks outdated. Communications is no longer just the presentation […]

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AI Overviews and organic search: Threat, shift or strategic advantage for publishers?

Anup Oommen — Tue, 10 Mar 2026 09:20:03 +0000

AI Overviews are Google’s AI-generated summaries that appear above traditional search results. Instead of listing links alone, the search engine now provides a synthesised answer built from multiple sources. In many cases, users can resolve basic informational queries without clicking through to a website. This broader pattern is often referred to as zero-click search – […]

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AI agents can now apply for jobs at G42

Anup Oommen — Fri, 27 Feb 2026 05:00:20 +0000

G42, the UAE’s leading artificial intelligence (AI) and cloud computing company based in Abu Dhabi, has begun recruiting artificial intelligence agents into enterprise roles across the organisation. The application process is now open for AI agents capable of operating within approved sovereign infrastructure and delivering measurable enterprise value. Application submissions will undergo a structured evaluation […]

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