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	<title>GoSport Archives - Campaign Middle East</title>
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		<title>SQUATWOLF launches &#8216;boldest&#8217; Neotech product in viral campaign</title>
		<link>https://campaignme.com/squatwolf-launches-boldest-neotech-product-in-viral-integrated-campaign/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 29 Aug 2025 13:15:26 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[climate control]]></category>
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		<category><![CDATA[Dubai Mall]]></category>
		<category><![CDATA[fast drying clothes]]></category>
		<category><![CDATA[GoSport]]></category>
		<category><![CDATA[gym shorts]]></category>
		<category><![CDATA[gym tees]]></category>
		<category><![CDATA[in-house agencies]]></category>
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		<category><![CDATA[Mirdif City Centre Mall]]></category>
		<category><![CDATA[Neotech]]></category>
		<category><![CDATA[Neotech range]]></category>
		<category><![CDATA[omnichannel campaign]]></category>
		<category><![CDATA[performance wear]]></category>
		<category><![CDATA[personalisation]]></category>
		<category><![CDATA[plant-based clothes]]></category>
		<category><![CDATA[Premium Gym Wear]]></category>
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		<category><![CDATA[Squatwolf]]></category>
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					<description><![CDATA[<p>SQUATWOLF has executed a a fully integrated, omnichannel campaign to launch the brand&#8217;s boldest and most ambitious product collection to date – Neotech. The Dubai-based, homegrown premium gymwear brand entered August with a bold mandate: disrupt a month typically dominated by back-to-school promotions and discounting. Instead of trading down, the brand traded the full month [&#8230;]</p>
<p>The post <a href="https://campaignme.com/squatwolf-launches-boldest-neotech-product-in-viral-integrated-campaign/">SQUATWOLF launches &#8216;boldest&#8217; Neotech product in viral campaign</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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