Gosia Wajchert Archives - Campaign Middle East https://campaignme.com/tag/gosia-wajchert/ Thu, 12 Feb 2026 07:32:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Gosia Wajchert Archives - Campaign Middle East https://campaignme.com/tag/gosia-wajchert/ 32 32 Industry Snapshot: What agentic AI means for performance marketing https://campaignme.com/industry-snapshot-what-agentic-ai-means-for-performance-marketing/ Thu, 12 Feb 2026 07:32:08 +0000 https://campaignme.com/?p=116182 Agentic AI is quickly becoming one of the most discussed – and misunderstood – shifts in digital advertising. Much of the debate has focused on whether autonomous AI agents will actually replace search, social, or other existing performance channels. But framing agentic commerce that way misses the point. The reality is much more pragmatic. Agentic […]

The post Industry Snapshot: What agentic AI means for performance marketing appeared first on Campaign Middle East.

]]> Campaign’s event wrap: Leaders debate agentic AI adoption, creativity vs tech, platforms vs open web https://campaignme.com/campaigns-event-wrap-leaders-debate-agentic-ai-adoption-creativity-vs-tech-platforms-vs-open-web/ Fri, 12 Sep 2025 13:45:55 +0000 https://campaignme.com/?p=108488 Campaign Middle East has successfully concluded its fourth event of the year – Campaign Breakfast Briefing: The Future Is Now 2025. The event witnessed a room full of client-side marketers, agency and adtech leaders dive deep into critical conversations on bringing back the spark of discovery and the joy of online shopping; balancing the benefits of the […]

The post Campaign’s event wrap: Leaders debate agentic AI adoption, creativity vs tech, platforms vs open web appeared first on Campaign Middle East.

]]> Revealed: 15 leaders to take the stage at Campaign’s event on Friday https://campaignme.com/revealed-15-leaders-to-take-the-stage-at-campaigns-event-on-friday/ Wed, 10 Sep 2025 11:55:08 +0000 https://campaignme.com/?p=108395 The Campaign Breakfast Briefing: The Future is Now is back this Friday, 12 September at the Metropolitan Hotel Dubai, offering attendees exclusive networking opportunities and unparalleled knowledge-sharing. Delving far deeper than surface-level trends, this event will answer tough questions on the transformative forces redefining the Middle East marketing landscape – from reimagining commerce media accountability […]

The post Revealed: 15 leaders to take the stage at Campaign’s event on Friday appeared first on Campaign Middle East.

]]> Industry Snapshot by Criteo MD Gosia Wajchert: Commerce media platform https://campaignme.com/industry-snapshot-commerce-media-platform/ Thu, 20 Feb 2025 12:19:52 +0000 https://campaignme.com/?p=96711 In this Industry Snapshot, Criteo’s Gosia Wajchert comments on how “Commerce Media is set to shine as it blends data, media, and technology to deliver impactful and privacy-safe commerce moments.” What excites you most about the AdTech industry as we enter 2025? The AdTech industry is at a thrilling crossroads in 2025, where innovation and […]

The post Industry Snapshot by Criteo MD Gosia Wajchert: Commerce media platform appeared first on Campaign Middle East.

]]> Campaign Middle East sets the tone for Ramadan advertising with a stellar event https://campaignme.com/campaign-middle-east-sets-the-tone-for-ramadan-and-the-year-ahead-with-a-stellar-event/ Fri, 07 Feb 2025 12:52:57 +0000 https://campaignme.com/?p=95822 Campaign Middle East has successfully concluded its first event of the year, Campaign Breakfast Briefing: Ramadan Advertising and the Year Ahead for Media & Marketing 2025. The event witnessed more than 200 industry experts – including client-side marketers, creative and digital agency leaders, media owners, production houses, as well as measurement and adtech players  (photo gallery […]

The post Campaign Middle East sets the tone for Ramadan advertising with a stellar event appeared first on Campaign Middle East.

]]> Promofix partners with Criteo https://campaignme.com/promofix-partners-with-criteo/ Thu, 15 Dec 2022 08:00:12 +0000 https://campaignme.com/?p=55971 Promofix, a full-service advertising and communication company and the digital arm of JGROUP, has signed an agreement with Criteo, a global technology company that aims to help brands, publishers, and retailers reach and monetise audiences through its commerce media platform. Promofix will be Criteo’s official business partner across Qatar, Kuwait, Bahrain, Lebanon, Jordan, and Iraq. […]

The post Promofix partners with Criteo appeared first on Campaign Middle East.

]]> Criteo appoints Gosia Wajchert as managing director – MENA https://campaignme.com/criteo-appoints-gosia-wajchert-as-managing-director-mena/ Wed, 29 Jun 2022 08:34:05 +0000 https://campaignme.com/?p=50777   Criteo has appointed Gosia Wajchert as managing director in the Middle East, Africa & Turkey (MENA) region. Wajchert will lead the company’s open internet commerce media strategy and grow the core retail media offering alongside brands, agencies and retailers. An experienced digital marketing professional with over 16 years of industry expertise, Wajchert previously worked at […]

The post Criteo appoints Gosia Wajchert as managing director – MENA appeared first on Campaign Middle East.

]]>