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	<title>gooder Archives - Campaign Middle East</title>
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		<title>New Balance takes over Alserkal Avenue for Grey Days 2026</title>
		<link>https://campaignme.com/new-balance-takes-over-alserkal-avenue-for-grey-days-2026/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Fri, 22 May 2026 12:46:48 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Ana Elisa Seixas]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[consumer outreach]]></category>
		<category><![CDATA[CRANK]]></category>
		<category><![CDATA[gooder]]></category>
		<category><![CDATA[Grey Days 2026]]></category>
		<category><![CDATA[long-term consumer relationships]]></category>
		<category><![CDATA[New Balance]]></category>
		<category><![CDATA[Nightjar Coffee Roasters]]></category>
		<category><![CDATA[people-first]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[The Grey Days Neighborhood experience]]></category>
		<category><![CDATA[The Workshop DXB]]></category>
		<category><![CDATA[UrArtU Gallery]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=122299</guid>

					<description><![CDATA[<p>New Balance hosted is annual Grey Days celebration this month, with a takeover of Alserkal Avenue in Dubai under The Grey Days Neighborhood experience. The 10-day event activation saw several partnerships with local, homegrown brands which included workshops, work-out classes, curated menus at artisanal coffee shops and more. Open to the public from 1 May [&#8230;]</p>
<p>The post <a href="https://campaignme.com/new-balance-takes-over-alserkal-avenue-for-grey-days-2026/">New Balance takes over Alserkal Avenue for Grey Days 2026</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>OFFLINE EDITIONS opens conversations on creativity and community in Dubai</title>
		<link>https://campaignme.com/offline-editions-opens-conversations-on-creativity-and-community-in-dubai/</link>
		
		<dc:creator><![CDATA[Hiba Faisal]]></dc:creator>
		<pubDate>Wed, 20 May 2026 10:10:37 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Alserkal Avenue]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[ECHO Agency]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[gooder]]></category>
		<category><![CDATA[Helena Devincenti]]></category>
		<category><![CDATA[hospitality]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[OFFLINE EDITIONS]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Sofia Sayah]]></category>
		<category><![CDATA[Sosai Events]]></category>
		<category><![CDATA[storytelling]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=122277</guid>

					<description><![CDATA[<p>On Friday, 15 May, OFFLINE EDITIONS brought together professionals from across the region’s creative and communications industries for a day of conversations, workshops and community-driven connection. Held at Alserkal Avenue’s gooder, the event welcomed voices from media, marketing, hospitality, content creation and culture for a programme centred on dialogue, collaboration and real-world exchange. At a [&#8230;]</p>
<p>The post <a href="https://campaignme.com/offline-editions-opens-conversations-on-creativity-and-community-in-dubai/">OFFLINE EDITIONS opens conversations on creativity and community in Dubai</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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