Good people Archives - Campaign Middle East https://campaignme.com/tag/good-people/ Fri, 06 Feb 2026 09:12:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Good people Archives - Campaign Middle East https://campaignme.com/tag/good-people/ 32 32 KFC ft. Wonho Chung owns the Korean BBQ flavour trend with iconic Twister https://campaignme.com/kfc-ft-wonho-chung-owns-the-korean-bbq-flavour-trend-with-iconic-twister/ Thu, 05 Feb 2026 08:20:53 +0000 https://campaignme.com/?p=115630 KFC has partnered with Wonho Chung – a popular Korean influencer and content creator fluent in Arabic – to roll out its new campaign, reimagining its Twister to own the Korean BBQ flavour trend in the UAE. The campaign recreates the iconic KFC Twister wrap in a culturally relevant and humorous manner, making it feel […]

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]]> Athar Festival 2025 unveils boldest agenda to date for Saudi Arabia’s creative landscape https://campaignme.com/athar-festival-2025-unveils-biggest-boldest-programme-to-date-for-saudi-creative-landscape/ Wed, 03 Sep 2025 08:30:25 +0000 https://campaignme.com/?p=107961 Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, has unveiled key highlights of its upcoming third edition including the new venue, programme, and a stellar speakers’ line up. The announcement was made during a press conference led by Motivate Media Group and TRACCS, in the presence of partners […]

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]]> Samsung, DDB Egypt feature Man City’s Marmoush, rapper Wegz in latest campaign https://campaignme.com/samsung-ddb-egypt-feature-man-citys-marmoush-rapper-wegz-in-latest-campaign/ Tue, 29 Jul 2025 07:40:58 +0000 https://campaignme.com/?p=106060 For the latest Samsung campaign titled ‘Samsung Galaxy A Series… How Smart?!’ rolled out in July 2025, DDB Egypt has brought together two icons from the footballing and music industries to highlight the various forms of ‘intelligence’ – both in and out of the spotlight – and how ‘smart’ gets even smarter when powered by […]

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]]> Here’s Campaign Middle East’s ‘Work’ picks from April https://campaignme.com/heres-campaign-middle-easts-work-picks-from-april/ Fri, 02 May 2025 13:52:39 +0000 https://campaignme.com/?p=101685 Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section the following month. These are the picks from April – featuring work from VISA, Bridgestone MEA, IKEA Al-Futtaim, adidas Originals and Yas […]

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]]> Cannes Lions reveals Ali Ali in 2025 Jury President lineup https://campaignme.com/ali-ali-named-as-cannes-lions-jury-president-for-film-craft/ Thu, 16 Jan 2025 14:48:10 +0000 https://campaignme.com/?p=94826 Cannes Lions International Festival of Creativity has revealed its 2025 Jury President line-up, with Ali Ali, Co-Founder and Film Director of Good People Films to serve as the Film Craft Lions Jury President, making him the first representative from Egypt. “It’s a tremendous honour and a towering career goal to be named Film Craft Jury […]

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]]> The Annual: Top 15 film campaigns of 2024 https://campaignme.com/the-annual-top-15-film-campaigns-of-2024/ Tue, 31 Dec 2024 04:19:14 +0000 https://campaignme.com/?p=94143 Through 2024, several brands and advertisers drove down the route of film campaigns, choosing a dynamic and engaging medium to tell compelling stories that resonated with their audiences. Through powerful visuals and narratives, these film campaigns evoked emotions, created lasting impressions, and enhanced brand visibility. They conveyed complex messages succinctly, effectively capturing audience attention in […]

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]]> Female gamers “level up” KFC campaign in Saudi Arabia https://campaignme.com/female-gamers-level-up-kfc-campaign-in-saudi-arabia/ Fri, 05 Jul 2024 12:30:18 +0000 https://campaignme.com/?p=86772 KFC has leveled up its “Play KFC” platform with a catchy campaign called “The Original Gamechangers” created by TBWA\RAAD featuring female gamers Shahad Alabih (@shahadalabih), Meshael (@meshaelm), and Juju (@btrfly3) in collaboration with the Saudi Esports Federation (SEF). Revolutionising the gaming scene in Saudi Arabia by highlighting and supporting female gamers, “The Original Gamechangers” campaign not […]

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]]> Lipton keeps the Ramadan gatherings going till suhoor https://campaignme.com/lipton-keeps-the-ramadan-gatherings-going-till-suhoor/ Fri, 15 Mar 2024 06:05:13 +0000 https://campaignme.com/?p=78823 Lipton and Horizon FCB Dubai have come together to launch a fresh new Ramadan campaign. Together they built a narrative that captures the spirit of Ramadan and the role of Lipton tea in extending these special moments. The film The main star of the campaign is the film, and the main star of the film […]

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]]> Top 15 film campaigns in 2023 https://campaignme.com/top-15-film-campaigns-in-2023/ Fri, 29 Dec 2023 07:00:15 +0000 https://campaignme.com/?p=74198 1 Experience Abu Dhabi: Can’t Wait to Winter Agency: Serviceplan ME Produciton House: Dejavu 2 Etisalat by E&: Smiles, reward your everyday  Agency: Saatchi & Saatchi Production house: Big Kahuna Films 3 Cobone: Cobone Hostage Agency: Amber Communications, Dubai. Production House: Film Dojo Director: Arun Francis 4 Al Futtaim Ikea:  Monsters not included* Agency: Ogilvy Germany and Ogilvy […]

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]]> Meet the Real ‘Ronaldough’ – Locale’s Local Hero https://campaignme.com/meet-the-real-ronaldough-locales-local-hero/ Mon, 25 Apr 2022 11:00:44 +0000 https://campaignme.com/?p=47851 Locale – a foodpreneur community has championed one of its own employees, ‘Ronnie’, as its brand ambassador. Locale continues its mission highlighting good food, good people and good ideas through their people and their stories. While Ronnie does not have millions of fans on social media and isn’t a celebrity, he can deliver a delicious Freedom […]

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