Global Archives - Campaign Middle East https://campaignme.com/tag/global/ Wed, 04 Mar 2026 13:30:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Global Archives - Campaign Middle East https://campaignme.com/tag/global/ 32 32 CTV, retail, streaming consumer trends ahead of FIFA World Cup 2026 revealed https://campaignme.com/ctv-retail-streaming-consumer-trends-ahead-of-fifa-world-cup-2026-revealed/ Wed, 04 Mar 2026 12:34:50 +0000 https://campaignme.com/?p=117230 Drawing on billions of installs and remarketing conversions, AppsFlyer has launched a report in partnership with Sensor Tower and M+C Saatchi Performance which aims to provide a data-backed framework of opportunities ahead of the FIFA World Cup 2026. ‘Scoring Big: The Complete Marketer’s Guide to the World’s Biggest Soccer Event’, collates insights from the 2022 […]

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]]> Seedtag names Brian Gleason as global CEO https://campaignme.com/seedtag-names-brian-gleason-as-global-ceo/ Tue, 15 Jul 2025 09:00:01 +0000 https://campaignme.com/?p=105482 Seedtag has appointed Brian Gleason as its new global Chief Executive Officer, effective 1 August 2025, as the company enters its next chapter of international expansion and deepens its investment in neuro-contextual advertising. The move follows continued momentum for the adtech company in key markets including the Middle East, where Seedtag has expanded its AI-powered […]

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]]> All the Grand Prix winners at Cannes Lions 2025 https://campaignme.com/all-the-grand-prix-winners-at-cannes-lions-2025/ Mon, 23 Jun 2025 16:01:27 +0000 https://campaignme.com/?p=104248   Glass Lion for Change, Media and Creative Strategy Dove “Real beauty” by Ogilvy UK Ogilvy UK won two Grands Prix at this year’s Cannes Lions International Festival of Creativity: in the Glass: The Lion for Change category; and for Media and Creative Strategy. The awards were given for the agency’s long-running campaign for Dove, entitled “Real […]

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]]> Why to ‘braid’ local and global: ‘Of course I love braids, I’m African’ https://campaignme.com/why-to-braid-local-and-global-of-course-i-love-braids-im-african/ Tue, 27 May 2025 01:30:27 +0000 https://campaignme.com/?p=102928 In the UAE, you’re not speaking to a person. You’re speaking to a population of contrasts. Great creative work doesn’t choose between local or global; it braids them. Here’s what South Africa taught me about making ideas hold in the Middle East. Back home, they’re more than a hairstyle. They’re a statement. A story. A […]

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]]> POSITION Communications Consultancy launches globally with regional offices https://campaignme.com/position-communications-consultancy-launches-globally-with-regional-offices/ Mon, 26 May 2025 12:19:38 +0000 https://campaignme.com/?p=102894 POSITION Communications Consultancy, a global communications agency, has launched globally with offices in London, Leeds, Dubai and Abu Dhabi. The communications consultancy aims to empower clients to embody brand presence by prioritising the people behind the brand through strategic brand positioning. The consultancy will offer tailored thought leadership opportunities and support personal brand development through […]

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]]> Collaborate Global launches Middle East HQ in Riyadh, global hub in Dubai https://campaignme.com/collaborate-global-launches-middle-east-hq-in-riyadh/ Thu, 17 Apr 2025 04:30:13 +0000 https://campaignme.com/?p=100908 Collaborate Global, an independent experiential agency, has launched in the Middle East region by setting up its regional headquarters in Riyadh, Saudi Arabia and an international hub in Dubai, UAE. From cultural storytelling to digital innovation for the city of Madinah; to the tactical launch of Audi ‘s E-tron range; to an influencer campaign for […]

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]]> Raffles pins it on the butler with new global campaign https://campaignme.com/raffles-pins-it-on-the-butler-with-new-global-campaign/ Fri, 20 Sep 2024 08:09:30 +0000 https://campaignme.com/?p=89843 Raffles Hotels & Resorts has unveiled its latest global campaign, titled The Butler Did It, which offers a playful yet regal twist on the classic ‘whodunnit’ narrative. The luxury hotel brand under the Accor group said the project is a product of globally renowned creative talent which aims to celebrate the brand’s Butler Service and […]

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]]> Cannes Lions 2024: see all the Grand Prix winners https://campaignme.com/cannes-lions-2024-see-all-the-grand-prix-winners/ Mon, 24 Jun 2024 08:00:17 +0000 https://campaignme.com/?p=85933 Audio and Radio and PR Specsavers “The misheard version” by Golin London Specsavers and agency Golin London won the Grand Prix for Audio and Radio, and Golin scooped it for PR, for “The misheard version.” The work was commended by the jury both for its creativity and “reckless ambition”. It was built on the basis […]

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]]> Aramex’s ‘The Undelivered’ achieves global success https://campaignme.com/aramexs-the-undelivered-achieves-global-success/ Fri, 03 May 2024 08:38:34 +0000 https://campaignme.com/?p=81695 Launched during the Holy Month of Ramadan, ‘The Undelivered’ campaign by Aramex packaged creativity with empathy to attain worldwide success. Aramex used the campaign to emphasise its corporate responsibility strategy to generate a global call for peace in Gaza. This aligns with the company’s commitment to ‘Delivering Good’. Aramex witnessed participation on the campaign’s dedicated […]

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]]> Dubai Lynx reveals jury president line-up for 2024 https://campaignme.com/dubai-lynx-reveals-jury-president-line-up-for-2024/ Thu, 14 Dec 2023 06:30:06 +0000 https://campaignme.com/?p=73658   Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has announced its jury president lineup for 2024. The 11 industry experts from nine different markets,  alongside their juries, will identify the best creative campaigns and award creative excellence across MENA. Commenting on the jury president line-up, Philip Thomas, Chairman, LIONS and Dubai Lynx, […]

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