global brands Archives - Campaign Middle East https://campaignme.com/tag/global-brands/ Thu, 24 Jul 2025 08:17:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png global brands Archives - Campaign Middle East https://campaignme.com/tag/global-brands/ 32 32 How MENA’s cultural ambitions are redefining global gravity https://campaignme.com/how-menas-cultural-ambitions-are-redefining-global-gravity/ Thu, 24 Jul 2025 08:17:09 +0000 https://campaignme.com/?p=105902 There is something quietly radical happening across the MENA region, not loud, not performative … rather, deliberate, layered, and unmissable for those who are paying attention. For decades, the Middle East has been viewed as a place of rapid transformation, but rarely as the origin point of global cultural influence. That narrative is shifting and […]

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]]> Why global brands are turning to the Middle East https://campaignme.com/why-global-brands-are-turning-to-the-middle-east/ Wed, 04 Jun 2025 05:00:47 +0000 https://campaignme.com/?p=103323 The Middle East is no longer just a destination. It’s becoming a stage – a global playground for large-scale branded entertainment where stories, technology, and culture collide in the most spectacular ways. As someone who’s spent years at the intersection of immersive experiences and destination-making in the region, I don’t see this shift as a […]

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]]> Secrets of success for international brands in the Middle East https://campaignme.com/secrets-of-success-for-international-brands-in-the-middle-east/ Mon, 02 Jun 2025 06:00:47 +0000 https://campaignme.com/?p=103188 The Middle East has become a hot bed for businesses looking to expand into new markets and tap into a consumer set open to new brands and experiences. A young and vibrant population, riding a wave of positivity, alongside governments with money and intent to invest in building infrastructure and opportunities makes it an exciting […]

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]]> Why many global brands struggle in the Middle East https://campaignme.com/why-many-global-brands-struggle-in-the-middle-east/ Wed, 10 May 2023 10:30:27 +0000 https://campaignme.com/?p=61702 Are you aware of the concept of high – and low – context cultures? If not, it might be why your global brand is struggling to connect with audiences in Saudi Arabia and the wider Middle East. Knowing the differences between the two and designing campaigns to meet consumers where they are is key to […]

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]]> Five key opportunities for brands in the metaverse – by Latitude’s Oliver Corrin https://campaignme.com/five-key-opportunities-for-brands-in-the-metaverse-latitudes-oliver-corrin/ Mon, 28 Nov 2022 09:00:31 +0000 https://campaignme.com/?p=55592 By Oliver Corrin, global head of interior design, Latitude Agency It was predicted in a recent McKinsey report that the economic potential of the metaverse and the opportunity for brands could be up to five trillion dollars (US) by 2030. Many global brands such as Nike, Meta/Facebook, Disney, H&M and Lego have invested heavily in creating immersive, […]

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]]> First impressions… https://campaignme.com/first-impressions/ Mon, 26 Jan 2015 12:08:06 +0000 https://campaignme.com/?p=6928 We must win awards for global brands that one day will make us the global hub for their business, says the author. Do first impressions still matter? Hell yeah? You’ll never get a second one. I am new to the region so I’ve been asked to talk about my first impressions of the industry here. […]

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