global brand strategy head Archives - Campaign Middle East https://campaignme.com/tag/global-brand-strategy-head/ Sun, 17 Mar 2019 08:33:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png global brand strategy head Archives - Campaign Middle East https://campaignme.com/tag/global-brand-strategy-head/ 32 32 FROM #MOMENTS TO #MOVEMENTS https://campaignme.com/twitter-alex-josephson-from-moments-to-movements/ Sun, 17 Mar 2019 08:33:10 +0000 https://campaignme.com/?p=15962 What do #MeToo, Colin Kaepernick and Mayochup have in common? At the Dubai Lynx, Alex Josephson, head of global brand strategy at Twitter, answered this question, in a presentation called The Speed of Culture: HumanCentric Ideas Worth Talking About. One of the key points he looked at is what changes a ‘moment’ on Twitter into […]

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