Ghida Batel Archives - Campaign Middle East https://campaignme.com/tag/ghida-batel/ Wed, 19 Mar 2025 07:10:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Ghida Batel Archives - Campaign Middle East https://campaignme.com/tag/ghida-batel/ 32 32 Arla Foods, LiveRamp drive 60 per cent customer lift through data collaboration https://campaignme.com/arla-foods-mena-liveramp-drive-60-per-cent-customer-lift-through-data-collaboration/ Wed, 19 Mar 2025 07:04:38 +0000 https://campaignme.com/?p=98147 Arla Foods MENA has partnered with data collaboration platform LiveRamp to drive customer acquisition for its Back to School campaign. Leveraging retailer transaction data through LiveRamp’s platform, Arla Food’s in-house digital team The Barn built precise deterministic audience segments based on purchase behaviour for better campaign effectiveness and omnichannel measurement. Being a brand that does not have its […]

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