Ghida Batal Archives - Campaign Middle East https://campaignme.com/tag/ghida-batal/ Mon, 10 Mar 2025 10:51:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Ghida Batal Archives - Campaign Middle East https://campaignme.com/tag/ghida-batal/ 32 32 Marketers, CCOs, industry leaders call for caution, collaboration on data and creativity https://campaignme.com/marketers-ccos-industry-leaders-call-for-caution-collaboration-on-data-and-creativity/ Mon, 10 Mar 2025 08:00:22 +0000 https://campaignme.com/?p=97634 As brands in the Middle East – and the agencies servicing them – increasingly lean into artificial intelligence (AI) algorithms to craft marketing strategies and campaigns, one of the most fiercely debated topics is the evolving role of humans in the creativity process. Are we transitioning from ‘AI versus human creativity’ to ‘AI-dependent human creativity’? […]

The post Marketers, CCOs, industry leaders call for caution, collaboration on data and creativity appeared first on Campaign Middle East.

]]>