GfK. Archives - Campaign Middle East https://campaignme.com/tag/gfk/ Fri, 01 Jul 2022 07:45:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png GfK. Archives - Campaign Middle East https://campaignme.com/tag/gfk/ 32 32 Gfk reveals Consumer trends focused study https://campaignme.com/gfk-reveals-consumer-trends-focused-study/ Fri, 01 Jul 2022 07:45:53 +0000 https://campaignme.com/?p=50860 Consumer and market intelligence, analytics, and consulting services provider GfK unveiled a Consumer Pulse Study for its customers across the consumer products industry at its Insight Summit themed around “Winning the new consumerism in the Middle East”. The study aimed at understanding how Middle East Consumers feel about key evolving trends happening globally and in […]

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]]> GfK launches AI-supported intelligence platform “gfknewron” in the UAE https://campaignme.com/gfk-launches-ai-supported-intelligence-platform-gfknewron-in-the-uae/ Thu, 28 Oct 2021 09:00:26 +0000 https://campaignme.com/?p=42117 GfK, a provider of consumer and market intelligence, analytics and consulting services, launches gfknewron, its integrated, AI-powered software platform in the Middle East. gfknewron is an important step in GfK’s transformation from classical market researcher towards an AI-powered data analytics and consulting company. Companies can now access market, consumer and brand data from a single […]

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]]> Pandemic-accelerated gaming will continue post Covid-19 lockdown in United Arab Emirates and Saudi Arabia: GfK Gaming study https://campaignme.com/pandemic-accelerated-gaming-will-continue-post-covid-19-lockdown-in-united-arab-emirates-and-saudi-arabia-gfk-gaming-study/ Wed, 03 Feb 2021 08:30:29 +0000 https://campaignme.com/?p=32548 The gaming sector is continuing to flourish in the United Arab Emirates and the Kingdom of Saudi Arabia as gamers are making the while due to being confined to their homes during the pandemic lockdowns. Latest findings from a gaming survey conducted by GfK in the two markets revealed that over half (50 per cent) […]

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]]> GfK Covid-19 Consumer Pulse report for EGYPT reveals new buying patterns https://campaignme.com/gfk-covid-19-consumer-pulse-report-for-egypt-reveals-new-buying-patterns/ Sun, 07 Jun 2020 12:13:53 +0000 https://campaignme.com/?p=24931 Consumers around the world are facing unprecedented challenges as the COVID-19 crisis continues to disrupt their employment, travel and lifestyles. In Egypt, the COVID-19 crisis started mid-February in Egypt, escalated in March, leading to suspension of prayers at mosques on March 21, and then to a curfew in April, eased for Ramadan. GfK conducted the […]

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]]> GfK Covid-19 Consumer Pulse report reveals new buying patterns in KSA https://campaignme.com/gfk-covid-19-consumer-pulse-report-reveals-new-buying-patterns-in-ksa/ Tue, 02 Jun 2020 12:26:32 +0000 https://campaignme.com/?p=24829 The COVID-19 crisis escalated across KSA in March 2020 starting with the first diagnosis on the 3rd  March leading to closure of malls, restaurants, and prayer at mosques on the 15th and declaration of a curfew on the 23rd March. GfK conducted the Consumer Pulse study for a deeper understanding of current and future consumer behaviours, […]

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