geopolitics Archives - Campaign Middle East https://campaignme.com/tag/geopolitics/ Mon, 27 Apr 2026 14:04:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png geopolitics Archives - Campaign Middle East https://campaignme.com/tag/geopolitics/ 32 32 Consumer sentiment driving spend towards small comforts amid geopolitical tensions: report https://campaignme.com/consumer-sentiment-driving-spend-towards-small-comforts-amid-geopolitical-tensions-report/ Mon, 27 Apr 2026 13:50:36 +0000 https://campaignme.com/?p=121064 WARC has released its 2026 Global Consumer Trends report exploring the key issues that will influence consumer purchase decisions across brands and categories over the next year. Based on a comprehensive set of GWI surveys combined with WARC’s own research, case studies and analysis, the report focuses on five trends influencing brand selection, each examined through the lens of WARC’s proprietary GEISTE framework. The report reveals that consumers’ […]

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]]> HAVAS Red’s Global CEO, Middle East CEO discuss what matters most to Gen Z https://campaignme.com/havas-reds-global-ceo-middle-east-ceo-discuss-what-matters-most-to-gen-z/ Wed, 14 Jan 2026 14:45:41 +0000 https://campaignme.com/?p=114389 As brands begin to take giant strides into 2026, a key area of focus is now: Gen Z, the demographic cohort born between 1997 and 2012, currently aged 14 to 29 years old. This is a generation that not only has entered the workforce by storm, but also  has become a crucial consumer segment reshaping […]

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