GEO Archives - Campaign Middle East https://campaignme.com/tag/geo/ Thu, 04 Jun 2026 08:18:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png GEO Archives - Campaign Middle East https://campaignme.com/tag/geo/ 32 32 Brands winning at discovery are not playing by the old rules https://campaignme.com/brands-winning-at-discovery-are-not-playing-by-the-old-rules/ Thu, 04 Jun 2026 08:18:06 +0000 https://campaignme.com/?p=122922 Think about how you make decisions today. Chances are you are not relying on just one source. You might start with social media, see what people are saying in the comments, ask ChatGPT, check a creator’s recommendation and then decide. Discovery has become fragmented. And for brands, that changes everything. Early in my communications career, […]

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]]> Burson research highlights gap between visibility and believability in generative engine optimisation https://campaignme.com/burson-research-highlights-gap-between-visibility-and-believability-in-generative-engine-optimisation/ Tue, 02 Jun 2026 12:46:07 +0000 https://campaignme.com/?p=122779 Burson, the global communications agency purpose-built to create value for clients through reputation, has released The Credibility Paradox, a new report showing that there is a variance in how AI-generated answers about brands and companies are believed by audiences. The original research and findings advance the conversation around generative engine optimisation (GEO) from a technical […]

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]]> The Remarkables launches in the UAE, highlighting AI-era comms, advisory-led model https://campaignme.com/the-remarkables-launches-in-the-uae-highlighting-ai-era-comms-advisory-led-model/ Wed, 06 May 2026 06:53:17 +0000 https://campaignme.com/?p=121562 Independent global communications agency The Remarkables has launched in the UAE, introducing a senior-led advisory model alongside its proprietary AI-era offering, The Mark powered by LEOPRD. Rather than a traditional office-first expansion, the agency is entering the market with a phased approach – deploying its global network of senior specialists across crisis and issues, campaigning […]

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]]> GEO: Why brands are now competing inside AI answers, not search results https://campaignme.com/geo-why-brands-are-now-competing-inside-ai-answers-not-search-results/ Thu, 15 Jan 2026 12:02:52 +0000 https://campaignme.com/?p=114567 Ever wondered why ChatGPT suggests specific brands when you ask for a product recommendation? Until recently, searching for answers followed a familiar routine: open Google, scan a list of blue links, and pick the most credible source. Today, millions skip that process entirely and ask AI directly. A question such as “What’s the best cooking […]

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]]> Digital Essays 2025: Bots with clout https://campaignme.com/digital-essays-2025-bots-with-clout/ Tue, 16 Dec 2025 12:20:22 +0000 https://campaignme.com/?p=113310 Some time ago, a colleague was telling me about a holiday she’d booked on a remote island in the Philippines that I’d never heard of before. “It’s amazing! Let me show you,” she said excitedly as she pulled out her phone to search. In typical Gen Z fashion, it wasn’t Google Images she was reaching […]

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]]> Digital Essays 2025: New rules of search https://campaignme.com/digital-essays-2025-new-rules-of-search/ Tue, 16 Dec 2025 07:57:06 +0000 https://campaignme.com/?p=113275 Search is being rewritten. AI search is changing how people find and trust information. Instead of scrolling through pages of links, users increasingly receive direct, conversational answers shaped by sources the systems trust. For MENA brands, this represents a pivotal moment. Rules of search are shifting fast. With 60 per cent of searches ending without […]

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]]> Travel advisory for marketers embarking on the AI cruise https://campaignme.com/travel-advisory-for-marketers-embarking-on-the-ai-cruise/ Thu, 16 Oct 2025 13:30:32 +0000 https://campaignme.com/?p=110407 Marketers recently gathered to discuss critical changes within digital and media strategies, including the move from search engine optimisation (SEO) to generative engine optimisation (GEO); how to harness artificial intelligence (AI) for content to drive better outcomes; ethical considerations within AI-driven marketing; the role of large language models (LLMs) in creating culturally relevant content; and […]

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]]> Stacked, stuck and scrolling: Why the MENA marketing playbook needs a rewrite https://campaignme.com/stacked-stuck-and-scrolling-why-the-mena-marketing-playbook-needs-a-rewrite/ Mon, 11 Aug 2025 09:00:22 +0000 https://campaignme.com/?p=106559 The Middle East marketing landscape is at a turning point. With Google’s Search Generative Experience (SGE) poised to redefine how people discover information online, marketers in the MENA region are no longer optimising for keywords alone — they’re now competing to become the cited source within AI-generated summaries. This emerging shift demands a new mindset: […]

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]]> Why marketers must now add GEO to the equation https://campaignme.com/why-marketers-must-now-add-geo-to-the-equation/ Fri, 01 Aug 2025 06:00:02 +0000 https://campaignme.com/?p=106226 I have followed the evolution of AI with genuine interest. Not for the buzz, but for the way it continues to reshape the world around us, especially the way business operates and how our industry communicates. One of the most significant shifts we are seeing today is in how people search. According to proprietary data […]

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