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		<title>Talk to people, not profiles</title>
		<link>https://campaignme.com/talk-to-people-not-profiles/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 24 Feb 2026 04:00:58 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[account executive]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Connections]]></category>
		<category><![CDATA[Empathy]]></category>
		<category><![CDATA[friendships]]></category>
		<category><![CDATA[genuine]]></category>
		<category><![CDATA[Lillian Ghousseini]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[profiles]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[relatability]]></category>
		<category><![CDATA[Ruder Finn Atteline]]></category>
		<category><![CDATA[templates]]></category>
		<category><![CDATA[touchpoints]]></category>
		<category><![CDATA[transactions]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=116804</guid>

					<description><![CDATA[<p>When did we stop talking like humans? Our industry is built on communication, yet we’ve somehow lost the essence of it. We&#8217;ve prioritised efficiency and perfected our templates, but somewhere along the way, we forgot that the best relationships with people can&#8217;t be automated. That tension now shows up in the smallest moments, like how [&#8230;]</p>
<p>The post <a href="https://campaignme.com/talk-to-people-not-profiles/">Talk to people, not profiles</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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