generative AI Archives - Campaign Middle East https://campaignme.com/tag/generative-ai/ Thu, 21 May 2026 12:23:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png generative AI Archives - Campaign Middle East https://campaignme.com/tag/generative-ai/ 32 32 Deloitte’s 2026 Digital Consumer Trends Report reveals AI is the default for Saudi consumers https://campaignme.com/deloittes-2026-digital-consumer-trends-report-reveals-ai-is-the-default-for-saudi-consumers/ Thu, 21 May 2026 12:09:57 +0000 https://campaignme.com/?p=122363 Saudi Arabia has reached a defining moment in its digital evolution, according to Deloitte’s Digital Consumer Trends 2026 Report — KSA Edition, with generative AI rapidly shifting from a curiosity to an everyday utility, reshaping how people search, work, and make decisions. The 2026 Digital Consumer Trends Report Based on a nationally representative survey of […]

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]]> Data, data everywhere, not a byte to eat https://campaignme.com/data-data-everywhere-not-a-byte-to-eat/ Thu, 14 May 2026 07:02:23 +0000 https://campaignme.com/?p=122061 “Water, water everywhere, nor any drop to drink”: Coleridge’s Ancient Mariner is a fitting patron saint for our moment. I sit in the middle of constant flux surrounded by data – live feeds, hot takes, shaky videos and dashboards blinking like cockpit instruments in turbulence. As a Bayesian, I want to lean on priors, update […]

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]]> Standing out from the sea of sameness https://campaignme.com/standing-out-from-the-sea-of-sameness/ Fri, 10 Apr 2026 05:00:03 +0000 https://campaignme.com/?p=120280 We are entering what many have started calling the era of artificial intelligence (AI) slop and a sea of sameness. A world where AI allows brands to produce marketing faster, cheaper and in far greater volumes than ever before. Campaign visuals appear in seconds. Copy can be generated endlessly. Entire content calendars can be built […]

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]]> Augmented intelligence: Substance and strategy > speed and scale https://campaignme.com/augmented-intelligence-substance-and-strategy-speed-and-scale/ Thu, 12 Mar 2026 15:49:27 +0000 https://campaignme.com/?p=117665 Let’s get the artificial intelligence (AI) fundamentals out of the way before the deep dive: What comes to mind when “AI-augmented marketing” is spoken out loud? If the words speed, scale and shortcuts are the unspoken mental response, it’s time to pause. The problem with speed is that it’s not quite the same as direction. […]

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]]> How emerging tech is rewriting the marketing playbook https://campaignme.com/how-emerging-tech-is-rewriting-the-marketing-playbook/ Thu, 05 Mar 2026 10:24:59 +0000 https://campaignme.com/?p=117302 Ramadan is a season of reflection, intention and connection. For brands across the UAE and the wider Middle East, North Africa and Turkey (MENAT) region, it is also one of the most significant moments of engagement, where storytelling, media and community intersect at scale. At a time when audiences are more attentive and emotionally invested, […]

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]]> Publicis Groupe Middle East picks Luma AI as Gen AI partner with HUMAIN Create https://campaignme.com/publicis-groupe-middle-east-picks-luma-ai-as-gen-ai-creative-partner-with-humain-create/ Thu, 12 Feb 2026 04:00:24 +0000 https://campaignme.com/?p=116122 Publicis Groupe Middle East has strategically partnered with Luma AI, a frontier artificial intelligence (AI) company building multimodal artificial general intelligence (AGI), to support AI-driven advertising, creative production and serve as the preferred generative AI technology partner for the Groupe across Saudi Arabia and the wider MENA region. Through the partnership, Publicis Groupe Middle East […]

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]]> Lenskart Middle East debuts Gen AI-led eyewear fashion campaign https://campaignme.com/lenskart-middle-east-debuts-gen-ai-led-eyewear-fashion-campaign/ Fri, 16 Jan 2026 09:04:56 +0000 https://campaignme.com/?p=114608 Lenskart Middle East has unveiled a pilot campaign for its Glint range of eyewear, leveraging generative AI, marking a significant step in the brand’s digital transformation strategy. Developed in collaboration with Xawiya Studios, a GenAI creative production studio in the MENA region, the project explored the intersection of hyper-realism and style, showcasing how AI can […]

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]]> HAVAS unveils AVA: a global LLM portal, reinforcing human-led AI https://campaignme.com/havas-unveils-ava-a-global-llm-portal-reinforcing-human-led-ai-vision/ Mon, 12 Jan 2026 09:42:23 +0000 https://campaignme.com/?p=114343 HAVAS has revealed the upcoming launch of AVA, its global large language model (LLM) portal built to provide secure, centralised access to the world’s most advanced AI models. AVA takes its name from the heart of HAVAS itself, reflecting the Group’s global connectedness and the evolution of its village model, which brings together a wide range […]

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]]> If 2025 was the year of ‘slop’, can 2026 be ‘unsloppable’? https://campaignme.com/if-2025-was-the-year-of-slop-can-2026-be-unsloppable/ Wed, 07 Jan 2026 11:02:19 +0000 https://campaignme.com/?p=114110 For many marketers, 2025 seemed to only get busier as the year went on. With 76 per cent reporting their jobs had grown more challenging and 58 per cent feeling overwhelmed. This was in large part, due to the fact that this was the first year where marketers actually started to see somewhat useful output from their AI counterparts, […]

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]]> Jack of all trades: From specialists to polymaths https://campaignme.com/jack-of-all-trades-from-specialists-to-polymaths/ Tue, 06 Jan 2026 10:00:51 +0000 https://campaignme.com/?p=114037 The polymath Michael Polanyi famously said that “we know more than we can tell”. He was talking about the secret ingredient that allows a craftsman to speak to the wood knowing its limits before breaking, the designer that can tell a layout is “off” by a single pixel, or the strategist who has this gut […]

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