General Motors Archives - Campaign Middle East

General Motors adds to regional marketing leadership with new hire

Shantelle Nagarajan — Mon, 19 Jan 2026 13:30:13 +0000

Monica Barten has joined General Motors (GM) Africa and Middle East as Head of Communications, succeeding Ronald Balit, who has been appointed to a new role at GM Middle East Product Marketing. The strategic appointments across its communications arm have been made in an effort to underscore its commitment to the future of mobility while […]

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S4 Capital’s Monks opens Cairo Office led by GM Hoda El Nazer

Anup Oommen — Wed, 17 Dec 2025 06:15:10 +0000

Monks, S4 Capital’s global, purely digital, data-driven, unitary operating brand, has expanded its footprint in the Middle East and Africa region (MEA) with the opening of an Egyptian office in Cairo. Led by industry powerhouse Hoda El Nazer as General Manager, Monks’ new hub intends to create high-quality, high-impact and highly scalable content out of […]

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The Annual: Top 20 Movers and Shakers of 2024

Shantelle Nagarajan — Mon, 30 Dec 2024 10:41:11 +0000

The brand and marketing industry in the Middle East witnessed several high-level appointments, promotions and the creation of multiple new regional roles in 2024. From brands revealing new C-suite marketing officers, directors and heads of marketing, to major movements at the highest levels of agencies, Campaign Middle East has taken cognizance of some of the biggest […]

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Does Snap hold attention, boost recall, lift brand choice in Saudi Arabia?

Anup Oommen — Tue, 17 Dec 2024 06:00:17 +0000

Dentsu MENA has released the latest insights from its ‘Unlocking the Currency of Attention KSA’ study, evaluating the role that Snap plays in capturing and retaining audience attention in the MENA region. Conducted in partnership with Lumen Research, the study assesses Snapchat’s immersive full-screen ad format, and delves into whether brands can leverage its engagement […]

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General Motors MEA appoints new Chief Marketing Officer

Shantelle Nagarajan — Thu, 13 Jun 2024 06:08:37 +0000

Effective July 1, 2024, Furrukh Jawaid will join General Motors (GM) to lead its marketing efforts across its vehicle brands, Chevrolet & GMC. The group said this move consolidates GM’s growth plans and spearheads the next phase in GM’s quest to transform the customer experience in the region. Most recently Head of Performance Marketing & […]

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General Motors host first gaming tournament showcasing car tech

Sarah Qaddumi — Tue, 19 Sep 2023 07:00:21 +0000

OnStar, General Motors’ pioneering connectivity and safety technology, hosted the region’s first gaming tournament, driven entirely by in-vehicle Wi-Fi. Bringing together 10 of the region’s top gamers, the tournament took place out of the backseat of Chevrolet and GM connected cars. The Gameplay event lasted 12 hours and covered 450 km of the UAE’s roads, […]

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Saatchi & Saatchi release ‘Blackwing Unleashed’ for Cadillac

Austyn Allison — Wed, 26 Jan 2022 08:00:42 +0000

Saatchi & Saatchi and Cadillac have launched a new campaign to introduce the CT4-V and CT5-V Blackwing models of car to the Middle East. The campaign was kicked off with a number of teasers to the arrival of both vehicles that culminated in a live broadcast hosted by automotive influencer and presenter of the top […]

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GM Middle East appoints new chief marketing officer Sharon Nishi

Sofia Serrano — Thu, 01 Jul 2021 07:05:43 +0000

General Motors Middle East (GM MEO) has today announced the appointment of Sharon Nishi as the new chief marketing officer across the Chevrolet and GMC brands, effective July 1st. Nishi will help continue to transform GM’s Marketing and Customer Experience operations in the region while leveraging the team’s expertise and driving GM MEO’s Ambidextrous Business […]

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The New Marketing – by General Motor’s Kelly Macdonald

Nadeem Quraishi — Mon, 10 Aug 2020 09:16:12 +0000

There’s no sugarcoating the challenges the automotive industry has faced globally as a result of the Covid-19 pandemic. However, amongst the challenges we have also been presented with many opportunities and a time to reassess our marketing efforts going forward to truly drive brand purpose in these unprecedented times. As marketers, our primary objective is […]

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Leo Burnett scoops lion’s share of GM’s ad business

Campaign Staff — Sun, 01 Aug 2010 07:12:10 +0000

General Motors has consolidated the majority of its regional ad business into Leo Burnett. The decision follows GM’s calling of a wide-ranging review earlier this year, which led to a multi-faceted pitch that included most of the major advertsising networks and a handful of independents. Leo Burnett, which was an incumbent on most of GM’s […]

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