Gen Alpha Archives - Campaign Middle East https://campaignme.com/tag/gen-alpha/ Thu, 14 May 2026 18:06:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Gen Alpha Archives - Campaign Middle East https://campaignme.com/tag/gen-alpha/ 32 32 Coachella, Carolyn Bessette and Coach didn’t get the generational marketing memo and neither should you https://campaignme.com/coachella-carolyn-bessette-and-coach-didnt-get-the-generational-marketing-memo-and-neither-should-you/ Fri, 15 May 2026 06:00:29 +0000 https://campaignme.com/?p=122084 We have spent the better part of a decade building an industry out of generational segmentation. We built frameworks, cohort maps and persona decks. We assigned values to birth years. We told ourselves that if we could crack the Gen Z mindset, or finally decode the Boomer’s nostalgia code, we’d have the formula. We were […]

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]]> Matter of Fact: The two audience problem https://campaignme.com/matter-of-fact-the-two-audience-problem/ Wed, 08 Apr 2026 12:41:10 +0000 https://campaignme.com/?p=119583 C&B team shares how brands targeting Gen Alpha need to aim to target two audiences, including their parents. We are in the era of dual-gatekeeping. Brands targeting Gen Alpha need to clear two hurdles: cool enough for kids and safe enough for parents. The decision-making process is fragmented: get it wrong and the sale is […]

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]]> 14-year-old Saudi influencer launches ‘Reclaim Your Time’ initiative https://campaignme.com/14-year-old-saudi-influencer-launches-reclaim-your-time-initiative/ Wed, 04 Mar 2026 10:21:21 +0000 https://campaignme.com/?p=117221 Rateel Alshehri, a 14-year-old Saudi influencer, podcaster and award-winning youth leader, has launched a youth-focused initiative titled ‘Reclaim Your Time’, calling on teenagers to reflect on how they spend their time and to invest it intentionally in purpose, growth, and meaningful impact.  Launched during the month of Ramadan, a time traditionally associated with reflection, discipline […]

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]]> IPX, Experience 11 partner to connect with Hallyu, K-pop fans in the UAE https://campaignme.com/ipx-experience-11-partner-to-connect-with-hallyu-k-pop-fans-in-the-uae/ Mon, 09 Feb 2026 05:00:17 +0000 https://campaignme.com/?p=115866 IPX, the powerhouse behind global Korean brands such as LINE FRIENDS, has established its first-ever Middle East partnership with Experience 11, a leader in cultural commerce collaborations. Experience 11 is the anime and IP business of K11 by AC, a global cultural brand founded by renowned Hong Kong entrepreneur Adrian Cheng. With extensive art and […]

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]]> At 14, Saudi teen Rateel Alshehri makes history with ‘Favorite Female Influencer’ win https://campaignme.com/at-14-saudi-teen-rateel-alshehri-makes-history-with-favorite-female-influencer-win/ Thu, 22 Jan 2026 09:02:00 +0000 https://campaignme.com/?p=114977 14-year-old Saudi youth icon and social media trailblazer Rateel Alshehri has made history by becoming the youngest ever winner of the ‘Favourite Female Influencer’ award at the prestigious Joy Awards. Her achievement marks a new chapter for youth leadership in the Arab world, highlighting the growing influence of young creators on the global stage. In […]

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]]> Youthquake: The sports marketing revolution https://campaignme.com/youthquake-the-sports-marketing-revolution/ Thu, 18 Dec 2025 08:00:25 +0000 https://campaignme.com/?p=113464 For years, sports marketing in the Middle East has been defined by scale – major events, major rights deals and unmatched levels of investment. But the region’s next era will be shaped not by size, but by age. Gen Z and Generation Alpha are rapidly becoming the dominant force in the GCC’s sporting economy. In […]

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]]> Publicis Groupe Middle East, Snapchat launch Youth Studio at Athar Festival 2025 https://campaignme.com/publicis-groupe-middle-east-snapchat-launch-youth-studio-at-athar-festival-2025/ Wed, 22 Oct 2025 00:31:46 +0000 https://campaignme.com/?p=110654 Publicis Groupe Middle East has launched Youth Studio, a first-of-its-kind hub designed to help brands better understand and engage with Gen Z and Gen Alpha across the GCC. Developed in partnership with Snapchat, the exclusive strategic partner to the Youth Studio, the platform helps marketers move beyond stereotypes and uncover the real drivers shaping youth […]

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]]> Himalaya speaks Gen Alpha’s language without trying to be them https://campaignme.com/himalaya-speaks-gen-alphas-language-without-trying-to-be-them/ Mon, 16 Jun 2025 12:42:11 +0000 https://campaignme.com/?p=103849 Himalaya Neem Face Wash, a staple in the skincare routines of young consumers across the region, is shifting gears in its latest campaign to speak more directly to Generation Alpha. The focus this time is less on product function and more on tone, language and relevance to a generation growing up fully immersed in digital […]

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]]> How Roblox is unlocking next-gen commerce for MENA brands https://campaignme.com/how-roblox-is-unlocking-next-gen-commerce-for-mena-brands/ Wed, 04 Jun 2025 08:20:30 +0000 https://campaignme.com/?p=103379 Roblox is redefining e-commerce by integrating physical product sales within its immersive gaming environment. This presents a significant opportunity for brands, especially in MENA, to tap into next-generation commerce and bridge digital and real-world shopping experiences. A look at key numbers and evaluating market potential 97.8 million daily active users globally engage with Roblox, creating […]

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]]> Insights from OMD Sense on the future of media and marketing https://campaignme.com/insights-from-omd-sense-on-the-future-of-media-and-marketing/ Fri, 09 May 2025 12:51:22 +0000 https://campaignme.com/?p=102065 At the OMD Sense conference this year, experts painted a complex future shaped by technological advancements, offering strategies to navigate challenges and transform them into opportunities. The event, which took place at the Museum of the Future, drew a large crowd of senior business and marketing professionals from brands, agencies, and media circles. Conference speakers […]

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