Geetika Sood Archives - Campaign Middle East https://campaignme.com/tag/geetika-sood/ Thu, 19 Oct 2023 09:14:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Geetika Sood Archives - Campaign Middle East https://campaignme.com/tag/geetika-sood/ 32 32 Should production houses be more flexible to produce different formats? https://campaignme.com/should-production-houses-be-more-flexible-to-produce-different-formats/ Thu, 19 Oct 2023 10:00:43 +0000 https://campaignme.com/?p=70407 We asked industry experts if production houses be more flexible when it comes to producing different formats. Here’s what they had to say. Hicham Soubra Head of Production and Creative Services, Horizon FCB Absolutely. Flexibility is vital in today’s ever-changing landscape. While some may choose to specialise in specific formats, like TV commercials, it’s crucial […]

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