GCC marketing Archives - Campaign Middle East https://campaignme.com/tag/gcc-marketing/ Thu, 16 Jul 2026 12:58:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png GCC marketing Archives - Campaign Middle East https://campaignme.com/tag/gcc-marketing/ 32 32 Podcast: L’Oréal’s Olfa Messaoudi & Snap’s Antoine Challita on the creator economy https://campaignme.com/podcast-loreals-olfa-messaoudi-snaps-antoine-challita-reveal-power-of-creator-partnerships/ Thu, 16 Jul 2026 12:35:59 +0000 https://campaignme.com/?p=124730 The creator economy has matured to a point where brands can no longer afford to view it as a decorative media channel or a peripheral part of the marketing mix. Creators are no longer merely amplification channels meant to extend a campaign’s visibility after the strategy has been decided and the planning is complete. Influencers […]

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]]> MMA MENA publishes a standardised influencer marketing guide https://campaignme.com/mma-mena-publishes-a-standardised-influencer-marketing-guide/ Fri, 22 May 2026 10:59:27 +0000 https://campaignme.com/?p=122415 The Marketing + Media Alliance MENA (MMA MENA) publishes The MENA Influencer Marketing Guide, a standardised framework for influencer performance measurement, valuation, and pricing across the Middle East and North Africa. Powered by Inflow and Montent, the guide is the inaugural output of the MMA MENA Influencer Marketing Committee and marks a significant step in […]

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]]> The need for face-to-face marketing in a time of content deluge https://campaignme.com/the-need-for-face-to-face-marketing-in-a-time-of-content-deluge/ Mon, 19 Jan 2026 03:00:04 +0000 https://campaignme.com/?p=114657 There’s no doubt that social plays a huge role in modern marketing. In fact, for many it’s the default growth engine. There’s a seamlessness to it that’s attractive to marketing teams – you can inform, engage and convert all in the same place, often without the user even leaving the page. But there’s a problem. […]

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