gaming the system Archives - Campaign Middle East https://campaignme.com/tag/gaming-the-system/ Thu, 12 Jun 2025 06:17:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png gaming the system Archives - Campaign Middle East https://campaignme.com/tag/gaming-the-system/ 32 32 Provocations: Lobbying – An art that should be canned https://campaignme.com/provocations-lobbying-an-art-that-should-be-canned/ Thu, 12 Jun 2025 05:00:14 +0000 https://campaignme.com/?p=103648 There’s a secret ingredient in the modern advertising awards circuit. It’s not insight. It’s not originality. It’s not even a film that made everyone cry with a moving track. No, the real magic sauce is something far more human, far more primal and, it turns out, far more effective. Lobbying. Lobbying. That sacred rite where […]

The post Provocations: Lobbying – An art that should be canned appeared first on Campaign Middle East.

]]>