Gamers Archives - Campaign Middle East https://campaignme.com/tag/gamers/ Mon, 20 Apr 2026 08:35:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Gamers Archives - Campaign Middle East https://campaignme.com/tag/gamers/ 32 32 City Centre Deira, Exscape turn gaming into phygital marketing for 30th anniversary campaign https://campaignme.com/city-centre-deira-exscape-turn-gaming-into-phygital-marketing-channel-for-city-centre-deira-campaign/ Mon, 20 Apr 2026 07:35:21 +0000 https://campaignme.com/?p=120744 City Centre Deira has revealed details about its 30-year anniversary campaign, which was brought to life in collaboration with the brand’s marketing team, the mall’s operation and events team, and Exscape – a gaming focused entertainment platform – which was involved from concept to execution and offered creative and digital support. Rather than leaning into […]

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]]> Esports: An arena where every dollar is spent effectively https://campaignme.com/esports-an-arena-where-every-dollar-is-spent-effectively/ Fri, 10 Apr 2026 07:00:53 +0000 https://campaignme.com/?p=120293 The future envisioned by marketers at the start of the decade has arrived: Gaming and esports have shifted from a niche consumer hobby and a ‘nice add-on’ to a staple part of marketing strategies and media budgets. From globally renowned brands such as Sony, Mastercard, Amazon, Pepsi, Adidas, Spotify and Hilton to Saudi Arabia’s market-leading […]

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]]> Why most gaming partnerships fail to deliver – and how to fix them https://campaignme.com/why-most-gaming-partnerships-fail-to-deliver-and-how-to-fix-them/ Thu, 02 Apr 2026 05:30:44 +0000 https://campaignme.com/?p=118519 Gaming isn’t niche. In the Middle East, it’s already mainstream, and most brands are still treating it like an experiment. Across the MENA region, there are tens of millions of active gamers, with estimates showing approximately 68–72 million gamers across key markets such as Saudi Arabia, UAE and Egypt alone, according to PwC, and that […]

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]]> Epic Games, EGA get Peely from Fortnite to play up Lantern Fest during Ramadan https://campaignme.com/epic-games-ega-get-peely-from-fortnite-to-play-up-lantern-fest-during-ramadan/ Mon, 30 Mar 2026 14:10:16 +0000 https://campaignme.com/?p=118317 Epic Games has revealed details about the Lantern Fest in Fortnite – an annual in-game celebration, occurring during the Holy Month of Ramadan – which was created and executed in partnership with the Esports and Gaming Agency MENA (EGA MENA). The idea was to place one of the world’s most famous gaming characters (Peely) from […]

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]]> From a side quest to serious business: Has gaming entered the marketing mix? https://campaignme.com/from-a-side-quest-to-serious-business-has-gaming-entered-the-marketing-mix/ Fri, 27 Mar 2026 15:54:46 +0000 https://campaignme.com/?p=118292 For a long time, gaming sat on many marketing plans like a tab left open in the browser: patient, promising and waiting for a ping, but not central to the day’s real work. Over the past few months, that position has changed drastically in the Middle East. Several in-game campaigns, branded virtual ecosystems, content integrations, […]

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]]> Call for listings in Campaign’s Gaming, Esports and Social Media Guide 2026 https://campaignme.com/call-for-listings-in-campaigns-gaming-esports-and-social-media-guide-2026/ Wed, 04 Mar 2026 09:43:25 +0000 https://campaignme.com/?p=117192 Campaign Middle East will be publishing its annual Gaming, Esports and Social Media Guide in its April 2026 issue. The Gaming, Esports and Social Media Guide 2026 is a comprehensive directory of agencies and companies specialising in gaming,  esports and social media marketing, offering essential insights for planners at agencies, brands, and clients looking to […]

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]]> stc, VML Riyadh break comms barriers for autistic gamers with The Social Decoder https://campaignme.com/stc-vml-riyadh-break-multiplayer-comms-barriers-with-smart-social-decoder/ Fri, 09 Jan 2026 05:14:25 +0000 https://campaignme.com/?p=114253 Saudi telecom giant stc, which is evolving beyond telecom into a tech giant, in collaboration with creative agency VML Riyadh,  have revealed details about the ‘Speak My Language’ campaign. The campaign was centred around The Social Decoder – a smart tool that translates complex communications jargon used by gamers within esports arenas and virtual gaming […]

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]]> Jeep, Publicis Middle East unveil ‘Rescue Squad’ for off-roaders and gamers https://campaignme.com/jeep-publicis-middle-east-unveil-rescue-squad-for-off-roaders-and-gamers/ Wed, 08 Oct 2025 07:28:43 +0000 https://campaignme.com/?p=109914 Off-roaders have convoys. Gamers have squads. Jeep just merged those two worlds with “Rescue Squad,” an all-new live gaming experience, turning stuck into epic. Usually, when a car gets stuck in a game, it’s game over. But Jeep doesn’t believe in game overs. Jeep believes in breakthroughs. For two weeks, 13 of Saudi Arabia’s biggest streamers, including […]

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]]> Dubai Media partners with Livewire to enter next-gen attention economy through gaming https://campaignme.com/dubai-media-partners-with-livewire-to-enter-next-gen-attention-economy-through-gaming/ Wed, 24 Sep 2025 08:24:57 +0000 https://campaignme.com/?p=109079 Dubai Media has entered into a strategic partnership with Livewire, the global gaming marketing company, to unlock new opportunities in the fast-growing gaming sector. The collaboration represents a significant step in Dubai Media’s journey to innovate in advertising technology, diversify audience engagement, and align with the Dubai Economic Agenda (D33) by advancing the Emirate’s media […]

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]]> Gaming is ‘niche’, if by ‘niche’ you mean ‘everything’ https://campaignme.com/gaming-is-niche-if-by-niche-you-mean-everything/ Mon, 14 Apr 2025 09:30:11 +0000 https://campaignme.com/?p=100692 The global population is on track to hit 8.2 billion by 2025, with 3.5 billion people already classified as ‘gamers’. Let that sink in. Gaming isn’t a niche; it’s a cornerstone of the digital world that spans every demographic, culture and consumer behaviour. Despite this overwhelming fact, many brands hesitate to tap into gaming. Could […]

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