G42 Archives - Campaign Middle East https://campaignme.com/tag/g42/ Mon, 20 Apr 2026 05:51:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png G42 Archives - Campaign Middle East https://campaignme.com/tag/g42/ 32 32 R/GA, G42 launch Alpha.G42.ai: an adaptive, immersive, agentic future of brand websites https://campaignme.com/r-ga-g42-launch-alpha-g42-ai-an-immersive-adaptive-agentic-future-of-brand-websites/ Thu, 16 Apr 2026 06:04:57 +0000 https://campaignme.com/?p=120614 R/GA, a creative innovation company that designs intelligent brand systems, has launched Alpha.G42.ai, a world-first Generative Interface created for G42, a global leader in artificial intelligence based in Abu Dhabi. This entirely new adaptive experience fundamentally redefines the internet, transitioning a brand’s digital presence from a traditional, static website to a dynamic, conversational system, powered […]

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]]> PRCA MENA appoints board members to restructured Advisory and Strategy Boards https://campaignme.com/prca-mena-appoints-board-members-to-restructured-advisory-and-strategy-boards/ Wed, 01 Apr 2026 10:01:48 +0000 https://campaignme.com/?p=118485 PRCA MENA has appointed new Board members to its restructured Advisory and Strategy Boards. The move aims to underline the global Trade Association’s commitment to the region, where it continues to offer support in response to the current situation in the Middle East. The decision follows a review of the Association’s strategic priorities, which are […]

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]]> G42, Publicis Sapient set to explore AI-first services JV for the UAE and Global South https://campaignme.com/g42-publicis-sapient-set-to-explore-ai-first-services-jv-for-the-uae-and-global-south/ Mon, 16 Mar 2026 05:30:21 +0000 https://campaignme.com/?p=117798 G42, the UAE-based global technology group, and Publicis Sapient, a global technology company providing enterprise AI platforms and services, have signed a Memorandum of Understanding (MoU) to explore the creation of a joint venture. The proposed venture would combine G42’s sovereign AI and cloud infrastructure with Publicis Sapient’s enterprise AI platforms and industry expertise. As […]

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]]> Augmented intelligence: Substance and strategy > speed and scale https://campaignme.com/augmented-intelligence-substance-and-strategy-speed-and-scale/ Thu, 12 Mar 2026 15:49:27 +0000 https://campaignme.com/?p=117665 Let’s get the artificial intelligence (AI) fundamentals out of the way before the deep dive: What comes to mind when “AI-augmented marketing” is spoken out loud? If the words speed, scale and shortcuts are the unspoken mental response, it’s time to pause. The problem with speed is that it’s not quite the same as direction. […]

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]]> AI agents can now apply for jobs at G42 https://campaignme.com/ai-agents-can-now-apply-for-jobs-at-g42/ Fri, 27 Feb 2026 05:00:20 +0000 https://campaignme.com/?p=117008 G42, the UAE’s leading artificial intelligence (AI) and cloud computing company based in Abu Dhabi,  has begun recruiting artificial intelligence agents into enterprise roles across the organisation. The application process is now open for AI agents capable of operating within approved sovereign infrastructure and delivering measurable enterprise value. Application submissions will undergo a structured evaluation […]

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]]> Publicis Groupe hosts 600+ leaders at The Majlis of Possible in Louvre Abu Dhabi https://campaignme.com/publicis-groupe-hosts-the-majlis-of-possible-highlighting-the-power-of-collaboration/ Mon, 16 Feb 2026 11:25:37 +0000 https://campaignme.com/?p=116276 Marking ‘100 years of transformation’, Publicis Groupe hosted The Majlis of Possible event at Louvre Abu Dhabi, where more than 600 leaders representing UAE government ministries and entities, global and regional brands and the Groupe’s agencies gathered to chart out a path for the future during a time of significant economic, technological and societal change. […]

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]]> 15 UAE women marcomms leaders picked for Think Equal Leadership Accelerator https://campaignme.com/15-uae-women-marcomms-leaders-picked-for-think-equal-leadership-accelerator/ Wed, 14 Jan 2026 07:23:43 +0000 https://campaignme.com/?p=114452 The Leadership Accelerator by Think Equal, an industry initiative by The Marketing Society that aims to accelerate gender equality in leadership across the marcomms industry in the GCC, has selected 15 candidates for its inaugural cohort. The six-month programme is designed to propel high-potential female professionals in marketing and communications into senior leadership positions. “This […]

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]]> How international content partnerships are shaping the region’s global narrative https://campaignme.com/how-international-content-partnerships-are-shaping-the-regions-global-narrative/ Thu, 25 Sep 2025 04:00:07 +0000 https://campaignme.com/?p=109120 International content partnerships are no longer just a marketing tactic in the region – they are fast becoming one of the Middle East’s most important instruments of global influence. As Saudi Arabia pushes forward with Vision 2030, Abu Dhabi accelerates its healthcare, tourism, and AI master plans, and Qatar builds on the halo of the […]

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]]> What creatives need to know about the next wave of jobs https://campaignme.com/from-adland-to-ai-what-creatives-need-to-know-about-the-next-wave-of-jobs/ Mon, 22 Sep 2025 14:00:08 +0000 https://campaignme.com/?p=108927 Core42, a G42 company specialising in sovereign cloud and AI infrastructure, is part of the UAE’s fast-growing AI ecosystem, building cloud platforms and high-performance compute that power everything from generative AI to enterprise-scale systems. In April, Core42 introduced a new kind of role to the region, AI Creative Director. Like many creatives in the region, […]

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]]> Campaign’s event wrap: Leaders debate agentic AI adoption, creativity vs tech, platforms vs open web https://campaignme.com/campaigns-event-wrap-leaders-debate-agentic-ai-adoption-creativity-vs-tech-platforms-vs-open-web/ Fri, 12 Sep 2025 13:45:55 +0000 https://campaignme.com/?p=108488 Campaign Middle East has successfully concluded its fourth event of the year – Campaign Breakfast Briefing: The Future Is Now 2025. The event witnessed a room full of client-side marketers, agency and adtech leaders dive deep into critical conversations on bringing back the spark of discovery and the joy of online shopping; balancing the benefits of the […]

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