From the Editor's Desk Archives - Campaign Middle East https://campaignme.com/tag/from-the-editors-desk/ Tue, 09 Jun 2026 11:00:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png From the Editor's Desk Archives - Campaign Middle East https://campaignme.com/tag/from-the-editors-desk/ 32 32 From the Editor’s Desk: Why luxury must choose sense over spectacle https://campaignme.com/from-the-editors-desk-why-luxury-marketing-must-choose-sense-over-spectacle/ Tue, 09 Jun 2026 10:45:33 +0000 https://campaignme.com/?p=123071 Luxury marketing in the Middle East has no more room for translated tales that have travelled in. This is no longer a market for loud launches or polished and performative campaigns. The diverse consumers in this region would rather not tolerate adapted localisation or cultural appropriation as a seasonal marketing tactic. Curated calendars and costly […]

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]]> From the Editor’s Desk: May 2026 – ‘We have an opportunity to do things better’ https://campaignme.com/from-the-editors-desk-may-2026-we-have-an-opportunity-to-do-things-better/ Mon, 11 May 2026 08:55:39 +0000 https://campaignme.com/?p=121787 We have lived through some surreal times. A month ago, people across the Middle East’s brand and marketing landscape were juggling anxiety with resilience. Despite the dread of uncertainty, they stepped up to ensure business continuity. They empathised better with each other, kept lines of communication open with clients, quietly delivered on promises made, and […]

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]]> From the Editor’s Desk: March 2026 – ‘People matter. You matter!’ https://campaignme.com/from-the-editors-desk-march-2026-people-matter-you-matter/ Tue, 10 Mar 2026 04:40:30 +0000 https://campaignme.com/?p=117529 Through the first quarter of 2026, Campaign Middle East has been politely declining certain thought leadership opinion-editorial article submissions from people – even though they meet our caveats for: exclusivity, regionally relevance and non-promotional content. Why? Because these articles have been red flagged as 100 per cent AI generated. A cursory read shows that they […]

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]]> From the Editor’s Desk: Feb 2026 – ‘Is the focus really on people?’ https://campaignme.com/from-the-editors-desk-feb-2026-is-the-focus-really-on-people/ Wed, 11 Feb 2026 13:15:07 +0000 https://campaignme.com/?p=116082 Now that the industry has pulled through the first month of 2026 – wait, wow! Has it only been a month? It feels like three – it’s worth asking some crucial questions: Has anything changed for the better this year or is it just more of the same? If something’s got to give, what should? […]

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