fragrance Archives - Campaign Middle East https://campaignme.com/tag/fragrance/ Mon, 23 Mar 2026 10:20:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png fragrance Archives - Campaign Middle East https://campaignme.com/tag/fragrance/ 32 32 Ranveer Singh becomes the new face of Ajmal Dubai https://campaignme.com/ranveer-singh-becomes-the-new-face-of-ajmal-dubai/ Mon, 23 Mar 2026 10:20:13 +0000 https://campaignme.com/?p=118035 Ajmal Dubai has chosen globally renowned Bollywood actor Ranveer Singh as its brand ambassador in the UAE and India. The brand has chosen Singh as his on-screen presence and ‘aura of individuality’ is the perfect fit for Ajmal Dubai’s philosophy of self-expression through the power of fragrance. The announcement was made with the release a […]

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]]> How Bath & Body Works turned fragrance into a Gen Z experience at e& MOTB https://campaignme.com/how-bath-body-works-turned-fragrance-into-a-gen-z-experience-at-e-motb/ Fri, 09 Jan 2026 13:15:09 +0000 https://campaignme.com/?p=114313 Bath & Body Works’ activation at e& MOTB in Dubai offers a compelling answer to a question many brands are grappling with: how do you make retail feel culturally native to Gen Z? Rather than approaching MOTB as a traditional brand presence, Bath & Body Works reimagined its role as a content-first, experience-led journey – […]

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]]> How Maison El Nabil achieved 41% purchase intent uplift with AI-powered prDOOH https://campaignme.com/how-maison-el-nabil-achieved-41-purchase-intent-uplift-with-ai-powered-prdooh/ Wed, 17 Dec 2025 06:30:20 +0000 https://campaignme.com/?p=113332 Maison El Nabil, a French fragrance house crafting accessible luxury perfumes, has achieved exceptional brand lift, including 46 per cent uplift in brand recall and 41 per cent uplift in purchase intent, through an AI-powered, real-time programmatic DOOH activation that ran for six days, strategically timed with the Beauty World Dubai event in Dubai, UAE. […]

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]]> Enchanteur reveals strategy behind bold Valentine’s move that won the internet https://campaignme.com/enchanteur-reveals-strategy-behind-bold-valentines-move-that-won-the-internet/ Fri, 25 Apr 2025 04:40:49 +0000 https://campaignme.com/?p=101247 For Valentine’s Day in 2025, romance took centre stage in Dubai as fragrance brand Enchanteur, in partnership with brand partnerships and media solutions agency Hikaya, rolled out a public activation that turned a proposal into a nationwide moment of magic. The activation featured a grand proposal orchestrated at SkyDive Dubai, curated with all the sensory […]

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