FP7 Archives - Campaign Middle East https://campaignme.com/tag/fp7/ Wed, 23 Aug 2023 09:37:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png FP7 Archives - Campaign Middle East https://campaignme.com/tag/fp7/ 32 32 Have you seen McDonald’s ‘It’s a sign’ campaign? https://campaignme.com/have-you-seen-mcdonalds-its-a-sign-campaign/ Tue, 22 Aug 2023 06:00:24 +0000 https://campaignme.com/?p=66533 McDonald’s has unveiled new signboards, lampposts and mupis on Sheikh Zayed Road. The panoramic signboards has been set to encourage visitors to come and enjoy meal offerings at McDonalds locations.  The new campaign ‘It’s a Sign’ features locations and activities that resemble the brands Golden Arches with no inclusion of their food or logo.   The […]

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]]> UAE agencies lead the region at the Clio Awards https://campaignme.com/uae-agencies-lead-the-region-at-the-clio-awards/ Mon, 24 Apr 2023 14:01:31 +0000 https://campaignme.com/?p=59987 Horizon FCB and Impact BBDO lead the region at the 2023 Clio Awards, with both agencies taking home a gold each. Clio Awards announced its winners with the region picking up 18 Clio statues with all going to the UAE. While Wunderman Thompson Riyadh’s Subconscious Order received a shortlist for Saudi Arabia. Other entries from the […]

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]]> Predictions 2023: The year ahead for digital landscape – FP7’s Ibrahim Hasan https://campaignme.com/predictions-2023-the-year-ahead-for-digital-landscape-fp7s-ibrahim-hasan/ Tue, 07 Feb 2023 12:06:32 +0000 https://campaignme.com/?p=57804 By Ibrahim Hasan, associate director of digital, FP7 McCann MENAT Over the past two years, new needs have cropped up and it has brought about a radical shift in the way companies conduct their business today. This post-pandemic recovery period is a watershed moment during which we decide the future of business and marketing. At […]

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]]> Adidas creates aerial beach billboard with Messi, Pedri and Hakimi https://campaignme.com/adidas-creates-aerial-beach-billboard-with-messi-pedri-and-hakimi/ Tue, 06 Dec 2022 13:00:49 +0000 https://campaignme.com/?p=55756 To celebrate the world’s largest family reunion, adidas has created the ‘beach billboard’, a stunning aerial artwork within the 974 beach club, Qatar, featuring three of the world’s greatest football players; Lionel Messi, Pedri and Achraf Hakimi. Located beside the two main airports in Doha, the build took ten days and was crafted by Dubai-based […]

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]]> FP7 McCann and McCann Health create film Stuck https://campaignme.com/fp7-mccann-and-mccann-health-create-film-stuck/ Tue, 07 Dec 2021 13:00:25 +0000 https://campaignme.com/?p=43510 A film from Dubai Science Park tackles a medical concern through a short film in cinemas. Dubai Science Park has launched a campaign supporting a serious medical concern in the Middle East that is prevalent but is not spoken about enough: Paralysis. The campaign is initiated through a short film in cinemas across the UAE, […]

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]]> Saudi Report 2021: The road to renewal, by FP7’s Mark Lawandos https://campaignme.com/saudi-report-2021-the-road-to-renewal-by-fp7s-mark-lawandos/ Sun, 27 Jun 2021 06:25:12 +0000 https://campaignme.com/?p=38012 Covid-19 has had a significant impact on every aspect of life, from how we go about our daily lives to how we do business. Brands and marketing agencies had to rise to the challenge and adapt with speed to the new landscape presented by the Covid-19 crisis. And now, as we emerge into a new […]

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]]> FP7 McCann wins The National creative account following competitive pitch https://campaignme.com/fp7-mccann-win-the-national-creative-account-following-competitive-pitch/ Sun, 24 Jan 2021 10:41:08 +0000 https://campaignme.com/?p=32167 FP7 McCann continued their positive start to 2021 after winning the creative account for The National following a competitive pitch. The agency has kicked off with a compelling campaign for The National’s UAE relaunch tackling the global presence of the publication using the headline ‘The World Has Borders, Our Stories Don’t’. This will be followed […]

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]]> FP7 McCann Dubai tailors film in celebration of UAE National Day for Babyshop https://campaignme.com/fp7-mccann-dubai-tailors-film-for-uae-national-day-for-babyshop/ Tue, 08 Dec 2020 08:00:41 +0000 https://campaignme.com/?p=30789 The United Arab Emirates (UAE) was formed in 1971 combining the 7 Emirates of Dubai, Abu Dhabi, Sharjah, Ajman, Fujairah, Ras Al Khaimah and Umm Al Quwain. The country’s growth in just 5 decades is worth noting. And it’s not just restricted to building the world’s tallest building or the biggest airport, but also visible […]

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]]> KKDD Films conducts a Remotely Directed Shoot for Dubai Duty Free Reopening https://campaignme.com/kkdd-films-conducts-a-remote-shoot-for-dubai-duty-free-reopening/ Tue, 30 Jun 2020 09:05:44 +0000 https://campaignme.com/?p=25450 KKDD Film Production were recently appointed by Dubai Duty Free to shoot a video to feature an implementation of the safety measures at Dubai Duty Free as part of the reopening project. This was a situation where the Director – Kinjal Tanna had to work remotely and supervised the shoot over Zoom from Mumbai online. […]

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]]> FP7 make an emotional Father’s Day ad for Home Centre with a major plot twist https://campaignme.com/fp7-make-an-emotional-fathers-day-ad-for-home-centre-with-a-major-plot-twist/ Sun, 21 Jun 2020 12:03:57 +0000 https://campaignme.com/?p=25257 Raising a child and making a home isn’t easy. Doing so as a single mom is even harder, especially in the Middle East and especially during the current crisis. Over 15% homes in the Middle East do not have a dad (Source: Gallup). Many single moms in the Middle East tend to not only face […]

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