FP7 MENA Archives - Campaign Middle East https://campaignme.com/tag/fp7-mena/ Tue, 22 Sep 2015 07:02:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png FP7 MENA Archives - Campaign Middle East https://campaignme.com/tag/fp7-mena/ 32 32 Being a good houseguest https://campaignme.com/being-a-good-houseguest/ Tue, 22 Sep 2015 07:02:24 +0000 https://campaignme.com/?p=8367 Great brands that intend to go global should think and act like great houseguest, says Tarek Miknas Today’s news has reminded me of September 28, 2000. Ariel Sharon appeared at the Al Aqsa mosque compound in Jerusalem’s Old City with more than 1,000 Israeli police. In a blatant attempt to provoke Palestinians, he repeated a phrase […]

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]]> The year ahead for… Ad agencies https://campaignme.com/the-year-ahead-for-ad-agencies/ Tue, 14 Jan 2014 08:19:11 +0000 https://campaignme.com/?p=5297 Running an agency has never been tougher, but the most successful campaigns in 2014 are going to be those that make life simpler, argues Tarek Miknas I’ll start off this prediction piece by skipping all the jargon that’s usually associated with these articles. So, without further ado, exit stage left engagement, native marketing, retargeting, transcreation […]

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