FP7 McCann Archives - Campaign Middle East https://campaignme.com/tag/fp7-mccann/ Mon, 11 May 2026 19:19:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png FP7 McCann Archives - Campaign Middle East https://campaignme.com/tag/fp7-mccann/ 32 32 Saudi Report 2026: When words aren’t enough https://campaignme.com/saudi-report-2026-when-words-arent-enough/ Tue, 12 May 2026 06:00:19 +0000 https://campaignme.com/?p=121853 In times of uncertainty, brands in Saudi Arabia and across the Middle East region tend to respond in one of two ways: they either go quiet, waiting for clarity, or they return quickly, filling the space with activity, offers and messaging to regain momentum. Neither approach works for long. When the environment is shifting – […]

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]]> FP7 McCANN secures MENA region’s only International ANDY Awards win https://campaignme.com/fp7-mccann-secures-regions-only-international-andy-awards-win/ Fri, 24 Apr 2026 13:20:57 +0000 https://campaignme.com/?p=120999 FP7 McCANN MENAT has emerged as the only agency from the MENA region to secure a win at the prestigious International ANDY Awards, taking home an ANDY in the Idea category for its Not for the First Dates campaign for McDonald’s UAE. One of the most respected honours in global creativity, the ANDY Awards celebrate ideas […]

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]]> Cannes Lions picks 26 jurors from the MENA region for 2026 awards https://campaignme.com/cannes-lions-picks-26-jurors-from-the-mena-region-for-2026-awards/ Fri, 17 Apr 2026 05:30:34 +0000 https://campaignme.com/?p=120676 The Cannes Lions International Festival of Creativity, taking place 22–26 June 2026, has revealed The Cannes Lions Awards Jury line-up for this year’s festival, including 26 jurors from the MENA region, up from 22 jurors chosen in 2025. This exceptional group of global experts – which includes leaders whose remit covers the MENA region – will […]

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]]> How L’Oréal Paris’ Sit Al Bait ست البيت moved from cultural truth to the classroom https://campaignme.com/how-loreal-paris-sit-al-bait-%d8%b3%d8%aa-%d8%a7%d9%84%d8%a8%d9%8a%d8%aa-moved-from-cultural-truth-to-the-classroom/ Mon, 13 Apr 2026 07:20:02 +0000 https://campaignme.com/?p=120384 One year after its launch, Sit Al Bait  ست البيت – the campaign launched by L’Oréal Paris in 2025 under its Women of Worth platform – has transformed a familiar Arabic term and reframed how women’s roles are perceived across the region. Developed in collaboration with FP7 McCANN Dubai, McCANN Paris, and Current Global MENAT, […]

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]]> Parkin rolls out ‘Spots for Shops’ campaign to support small businesses in Dubai https://campaignme.com/parkin-rolls-out-spot-for-shops-campaign-to-support-small-businesses-in-dubai/ Fri, 10 Apr 2026 09:22:43 +0000 https://campaignme.com/?p=120312 Parkin, a provider of paid public parking facilities and services in Dubai, has revealed the strategy and rollout behind its launch of ‘Spots for Shops’: a community-driven initiative that enables drivers to validate their Parkin parking fees simply by supporting small businesses in neighbourhoods across Dubai. The initiative supports small businesses, which have Parkin-managed parking […]

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]]> Spoor, FP7 McCANN reveal ‘The Birdwatcher’ to prove wind energy, wildlife can coexist https://campaignme.com/spoor-fp7-mccann-reveal-the-birdwatcher-to-prove-wind-energy-wildlife-can-coexist/ Thu, 09 Apr 2026 08:10:18 +0000 https://campaignme.com/?p=119953 Spoor, in collaboration with FP7 McCANN MENAT, has launched The Birdwatcher, an initiative that turns complex AI monitoring data into a visible, public record, demonstrating that wind energy and wildlife can coexist. The challenge: Yes, wind energy is built to protect the future, but for too long, one part of that future has remained harder […]

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]]> IKEA Alsulaiman launches ‘Step Buy Step’, unlocking 10% discount at 4,000 steps https://campaignme.com/ikea-alsulaiman-launches-step-buy-step-unlocking-10-discount-at-4000-steps/ Wed, 08 Apr 2026 06:58:41 +0000 https://campaignme.com/?p=119309 Saudi Arabia’s IKEA Alsulaiman has launched Step Buy Step, its largest wellness-led in-store initiative to date, created in collaboration with FP7 McCANN, turning one of the brand’s most relatable truths into a purposeful customer experience. Launching on World Health Day 2026, the campaign taps into a wider national movement in Saudi Arabia to make everyday […]

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]]> WARC rankings 2026: How did the region do? https://campaignme.com/warc-rankings-2026-how-did-the-region-do/ Thu, 02 Apr 2026 10:16:33 +0000 https://campaignme.com/?p=118511 WARC announced its annual lists that rank the top 100 campaigns, agencies, brands and countries across three sections – creative, media and effective for 2026. Determined by the winners of the industry’s global and regional shows, each one of the lists aims to set a benchmark for marketing and highlight excellence across its respective criteria. […]

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]]> Backslash unveils 2026 Edges Report: Culture is searching for proof of human https://campaignme.com/backslash-unveils-2026-edges-report-culture-is-searching-for-proof-of-human/ Fri, 27 Feb 2026 14:50:17 +0000 https://campaignme.com/?p=117044 Backslash, the cultural intelligence unit serving the agencies of Omnicom Advertising, has launcheed its 2026 Edges report. The annual report identifies global cultural shifts with the scale and longevity to help brands capture a greater share of the future. This year’s six new Edges point to culture’s search for ‘Proof of Human’. After a year […]

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]]> FP7 McCANN MENAT promotes Cynthia Sarkis to Regional Head of Creative Hub https://campaignme.com/fp7-mccann-promotes-cynthia-sarkis-to-regional-head-of-creative-hub/ Tue, 24 Feb 2026 06:49:05 +0000 https://campaignme.com/?p=116818 FP7 McCANN MENAT has promoted Cynthia Sarkis to Regional Head of Creative Hub, overseeing the agency’s creative hub operations across Dubai, Saudi Arabia, and Qatar, building on its continued momentum and strengthening operating models across key MENAT markets. In this expanded role, Sarkis will lead the n that enable FP7 McCANN teams to deliver work […]

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