Founder Archives - Campaign Middle East https://campaignme.com/tag/founder/ Thu, 12 Feb 2026 06:33:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Founder Archives - Campaign Middle East https://campaignme.com/tag/founder/ 32 32 The case for quiet: Why the loudest brands aren’t the strongest https://campaignme.com/the-case-for-quiet-why-the-loudest-brands-arent-the-strongest/ Thu, 12 Feb 2026 04:00:34 +0000 https://campaignme.com/?p=116156 Most brands are addicted to noise. They operate on a default setting that rewards immediacy and mistakes visibility for value. Say more, say it faster, say it louder. It’s a desperate scramble for attention, fuelled by the absurd fallacy that if you just shout enough, someone will eventually listen. Take Sheikh Zayed Road: a plethora […]

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]]> The Refreshment Club appoints Alix Petit as CEO for Dubai, Paris https://campaignme.com/the-refreshment-club-appoints-alix-petit-as-ceo-for-dubai-paris/ Wed, 28 Jan 2026 07:52:54 +0000 https://campaignme.com/?p=115190 The Refreshment Club, an independent creative and strategic agency founded in Paris, has appointed Alix Petit as Chief Executive Officer for it Dubai and Paris offices. Founded in 2019 by Onur Kece, the appointment comes off the back of The Refreshment Club’s expansion to the Middle East and North Africa in September of 2025. With […]

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]]> SSUP World’s CEO on how brands can balance creativity, culture, channels and community https://campaignme.com/ssup-worlds-ceo-on-how-brands-can-balance-creativity-culture-channels-and-community/ Thu, 13 Nov 2025 05:54:51 +0000 https://campaignme.com/?p=111816 Amid conversations about ‘moving at the speed of technology advancements’ and ‘moving at the speed of culture’ brands are attempting to navigate the dizzying pace of social and cultural change without losing their core brand identity. However, finding the balance between brand-safe trends, creative originality in the age of AI, authentic collaboration and co-creation with […]

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]]> Has the industry gone too far in favour of performance marketing? https://campaignme.com/has-the-industry-gone-too-far-in-favour-of-performance-marketing/ Thu, 19 Jun 2025 07:55:22 +0000 https://campaignme.com/?p=104040 In today’s results-driven environment, performance marketing has become the dominant force behind many regional media strategies. As marketing budgets tighten and ROI becomes the leading metric in every boardroom, the question arises: Are we over-rotating towards performance marketing and sidelining brand in the regional industry? We posed this question to a cross-section of regional industry […]

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]]> By Niggi rebrands to Mumkin amid broader strategic shift https://campaignme.com/by-niggi-rebrands-to-mumkin-amid-broader-strategic-shift/ Thu, 08 May 2025 10:32:11 +0000 https://campaignme.com/?p=101986 Influencer marketing agency By Niggi has announced a rebrand to Mumkin, marking a new stage in its evolution from a founder-led boutique operation to a broader digital marketing agency. The name – meaning ‘possible’ in both Arabic and Hindi – reflects a shift in the company’s direction and structure. Established in 2018 by Nikita Phulwani, […]

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]]> Studio Nuts expands to Dubai to tap into EMEA market https://campaignme.com/studio-nuts-expands-to-dubai-to-tap-into-emea-market/ Mon, 06 Jan 2025 10:10:50 +0000 https://campaignme.com/?p=94391 Studio Nuts, a creative studio with more 15 years of experience, has announced the opening of a new office in Dubai. Already established in Brazil and Portugal, the studio’s move into the region is aimed at serving clients across the EMEA market, reflecting the growing demand for creative services in the region. Studio Nuts has […]

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]]> The MENA Power List 2024: Celebrating 20+ years of innovation and growth, by Viola Communications’ Ammar Sharaf https://campaignme.com/the-mena-power-list-2024-celebrating-20-years-of-innovation-and-growth-by-viola-communications-ammar-sharaf/ Fri, 11 Oct 2024 07:14:12 +0000 https://campaignme.com/?p=90897 TITLE: Founder and CEO, Viola Communications YEARS IN THE ROLE: 23 years YEARS IN THE INDUSTRY: 30+ years POWER ESSAY: Celebrating more than 20 years of innovation and growth Reflecting on more than 30 years in the marketing and communications industry, I am both humbled and proud of the transformative journey I’ve been on as […]

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]]> Beyond installs: Driving value through CPA for mobile apps https://campaignme.com/beyond-installs-driving-value-through-cpa-for-mobile-apps/ Mon, 16 Sep 2024 12:12:03 +0000 https://campaignme.com/?p=89591 The mobile apps marketing landscape is shifting from merely acquiring installs to focusing on retaining high-value users. According to AppsFlyer’s State of Gaming App Marketing Report for 2024, the dynamics of user acquisition and engagement have evolved significantly. In 2023, global spending on gaming app installs reached $29 billion, with a notable $6.6 billion spent […]

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]]> Industry experts share their favourite unskippable ads https://campaignme.com/industry-experts-share-their-favourite-unskippable-ads/ Mon, 15 Jul 2024 07:26:11 +0000 https://campaignme.com/?p=87116 We asked industry experts what the last ad they watched without skipping. One that made them skip the (metaphorical) skip button to watch and engage till the end. Whether the ad popped on TV, YouTube or any social platform, here are all the ads that industry experts find unskippable. WoMen’s Football – Orange France Where: […]

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]]> Why should brands care about gaming and the metaverse? https://campaignme.com/why-should-brands-care-about-gaming-and-the-metaverse/ Tue, 03 Oct 2023 09:00:12 +0000 https://campaignme.com/?p=69502 Buckle up because we’re about to dive into the exciting world of advertising in the Middle East, packed with facts and insights that will leave you ready to conquer the digital realm. Get ready for a data-driven journey through gaming, the metaverse, and why they’re the future for brands. Let’s start with gaming. You might […]

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