formula Archives - Campaign Middle East https://campaignme.com/tag/formula/ Wed, 22 Jul 2020 09:18:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png formula Archives - Campaign Middle East https://campaignme.com/tag/formula/ 32 32 Science + Storytelling = Results : Liwa’s efficacy formula for COVID-19 communication https://campaignme.com/science-storytelling-results-liwas-efficacy-formula-for-covid-19-communication/ Thu, 09 Jul 2020 06:57:18 +0000 https://campaignme.com/?p=25697 The pandemic, being an unprecedented situation, has presented marketers with an equally unique communication opportunity. And Liwa, the Dubai-based content creating agency, has mastered this niche in the craft. “We realize that content creation during these times is challenging,” says Sagar Rege, Director, Liwa. “It needs the lens of empathy, and a vision beyond the […]

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