Football Archives - Campaign Middle East https://campaignme.com/tag/football/ Thu, 23 Jul 2026 11:19:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Football Archives - Campaign Middle East https://campaignme.com/tag/football/ 32 32 How 2026 World Cup drove record engagement across Meta’s platforms https://campaignme.com/how-2026-world-cup-drove-record-engagement-across-metas-platforms/ Thu, 23 Jul 2026 10:52:28 +0000 https://campaignme.com/?p=125037 The FIFA World Cup 2026™ didn’t just dominate stadiums and television screens – it also became one of the biggest moments ever across Meta’s platforms. This year’s tournament become of the biggest moments in Meta’s history with record-breaking user engagement across platforms WhatsApp, Instagram, Threads, and more. “This summer we set out to make Meta […]

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]]> Levi’s brings its viral covered batwing logo moment to the UAE https://campaignme.com/levis-brings-its-viral-covered-batwing-logo-moment-to-the-uae/ Tue, 23 Jun 2026 12:47:28 +0000 https://campaignme.com/?p=123715 Levi’s has brought its viral covered Batwing logo moment to the UAE, with installations now live across selected stores in the country. The story began at Levi’s Stadium in California during a global football tournament that’s currently underway, where event regulations required the venue’s large scale Levi’s sign to be temporarily covered. The logo was […]

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]]> adidas creates Rocket League-inspired experience ahead of FIFA World Cup https://campaignme.com/adidas-creates-rocket-league-inspired-experience-ahead-of-fifa-world-cup/ Wed, 10 Jun 2026 09:54:18 +0000 https://campaignme.com/?p=123196 adidas has revealed details about its latest activation, transforming the UAE desert into an immersive football-inspired spectacle, bringing together football, motorsport and gaming culture through a Rocket League-inspired experience built for the social-first era of sport storytelling ahead of the FIFA World Cup 2026. Turning the visual world of gaming into a real-life desert arena, […]

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]]> How Arab football is changing fan engagement across the Middle East https://campaignme.com/how-arab-football-is-changing-fan-engagement-across-the-middle-east/ Wed, 10 Jun 2026 09:52:45 +0000 https://campaignme.com/?p=123166 Excitement around the FIFA World Cup 2026 has been building across the Middle East and North Africa as fans debate their teams’ chances, discuss star players, and prepare to follow the matches. Although the tournament will take place in North America, Mexico and Canada, it feels closer than ever for audiences across the region. This […]

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]]> The 11.5th player: an entertainment asset football has always had but never owned https://campaignme.com/the-11-5th-player-an-entertainment-asset-football-has-always-had-but-never-owned/ Mon, 01 Jun 2026 04:00:09 +0000 https://campaignme.com/?p=122650 Many football clubs have mascots.  The thinking is rooted in something football already understands instinctively. Fans are widely recognised as the 12th player: the emotional engine behind the club, present in the stands, belonging to the game as much as anyone on the pitch. The mascot sits exactly halfway between. It is the bridge between […]

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]]> Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger https://campaignme.com/campaign-market-minds-cmo-round-table-why-sports-marketing-must-grow-up-not-only-bigger/ Wed, 27 May 2026 05:00:57 +0000 https://campaignme.com/?p=122623 Sports marketing in the Middle East has been witnessing a lot of momentum in recent years. As it stands, the regional industry has no shortage of sports events, sponsorship plays, intellectual property (IP), naming rights, content distribution, endorsements, media productions and rights management, omnichannel fan engagement platforms and conversations around local talent and women’s sports. […]

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]]> adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026 https://campaignme.com/adidas-unveils-saudi-chapter-of-backyard-legends-ahead-of-fifa-world-cup-2026/ Mon, 25 May 2026 13:50:39 +0000 https://campaignme.com/?p=122552 adidas has brought its viral Backyard Legends campaign to Saudi Arabia ahead of the FIFA World Cup 2026™, celebrating the neighbourhood pitches, football icons and communities inspiring the next generation of the game across the Kingdom. Centred around Saudi football star Saud Abdulhamid, the brand’s film follows a group of young football fans across Riyadh […]

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]]> Saudi turns ‘Ahlan Asia’ into the heart of AFC Asian Cup 2027 campaign https://campaignme.com/saudi-turns-ahlan-asia-into-the-heart-of-afc-asian-cup-2027-campaign/ Wed, 13 May 2026 11:35:20 +0000 https://campaignme.com/?p=121974 Saudi Arabia has officially launched its Ahlan Asia campaign for the AFC Asian Cup Saudi Arabia 2027 across digital platforms, introducing the tournament’s official slogan ahead of the competition in Jan 2027. Brought to life in collaboration with Purple Brain, the campaign frames  “Ahlan Asia” as a cultural invitation rooted in hospitality, unity and shared […]

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]]> Google’s Gemini becomes technology sponsor of the national football teams of Iraq and Morocco https://campaignme.com/googles-gemini-becomes-technology-sponsor-of-the-national-football-teams-of-iraq-and-morocco/ Tue, 12 May 2026 11:30:23 +0000 https://campaignme.com/?p=121885 Google has announced Gemini as the official Technology Sponsor of the National Football teams of Iraq and Morocco. This sponsorship will leverage Google’s cutting-edge AI technology to celebrate the region’s rich sports culture and transform the fan experience. As part of the sponsorship agreement, Google Gemini – Google’s multimodal AI assistant – will bridge the […]

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]]> How Power Horse, Dè Favela are building community within youth culture https://campaignme.com/how-power-horse-de-favela-is-building-community-within-youth-culture/ Wed, 06 May 2026 12:48:50 +0000 https://campaignme.com/?p=121517 Dè Favela, a community event by PBLK Affairs hosted its latest edition on May 2. The event, powered  by Power Horse brought together youth across Dubai for a night of football, fashion, music and more. The concept reflects a generation shaped by multiple identities, drawing inspiration from the spirit of Brazilian favelas. Campaign Middle East […]

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