Flowwow Archives - Campaign Middle East https://campaignme.com/tag/flowwow/ Thu, 02 Jul 2026 12:24:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Flowwow Archives - Campaign Middle East https://campaignme.com/tag/flowwow/ 32 32 How a gifting platform’s rebrand went beyond visual identity https://campaignme.com/how-a-gifting-platforms-rebrand-went-beyond-visual-identity/ Mon, 25 May 2026 05:05:42 +0000 https://campaignme.com/?p=122596 At Campaign Middle East,  the first introduction to Udora’s rebrand did not come through an announcement or campaign film. It arrived as a PR package. The delivery immediately sparked conversation across the office. Instead of a standard bouquet, the package came as an elaborate display: flowers arranged on a patch of grass alongside a collection […]

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]]> IWD 2026: Why women’s empathy is a superpower for business https://campaignme.com/why-womens-empathy-is-a-superpower-for-business/ Mon, 09 Mar 2026 10:45:25 +0000 https://campaignme.com/?p=117450 There is a common misconception that an empathetic management style is a sign of softness or indecision. In reality, it’s a real advantage, when a leader is willing to build an atmosphere where individuals feel cherished and, thus, succeed. A big challenge in my career was learning to navigate the boundary between personal emotion and […]

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]]> How the festive season is changing the way MENA consumers spend https://campaignme.com/how-the-festive-season-is-changing-the-way-mena-consumers-spend/ Tue, 23 Dec 2025 13:17:15 +0000 https://campaignme.com/?p=113633 This festive season is set to boost MENA’s e-commerce market to $80.3 billion and lead regional growth, with turnover expected to grow by at least 14 per cent and online purchases by 13 per cent. The significance of the festive season is reflected in the structure of demand, which splits between practical, long-term value-driven purchases […]

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]]> The trust playbook https://campaignme.com/the-trust-playbook/ Fri, 31 Oct 2025 10:51:29 +0000 https://campaignme.com/?p=111154 The Middle Eastern market today is buzzing – too much choice, too much content, and not enough connection make it harder for brands to catch their audience. With nearly 70 per cent of online shoppers in MENA never finishing their carts, it’s clear that now is the time to switch from just selling to creating […]

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]]> Online sales surge 18 per cent during back-to-school 2025 in UAE https://campaignme.com/online-sales-surge-18-per-cent-during-back-to-school-2025-in-uae/ Fri, 22 Aug 2025 12:00:55 +0000 https://campaignme.com/?p=106970 Online sales in the UAE jumped 18 per cent this Back-to-School season, with families spending more per basket, delaying purchases until the last minute, and increasingly shopping via mobile. With Dubai International Airport (DXB) expecting more than 3.6 million travellers during the Back-to-School (BTS) peak from 13 – 25 August 2025, retailers and online marketplaces […]

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]]> The realness guide: How to keep campaigns authentic with AI? https://campaignme.com/the-realness-guide-how-to-keep-campaigns-authentic-with-ai/ Wed, 30 Jul 2025 08:20:50 +0000 https://campaignme.com/?p=106109 AI is changing the design – fast. From branding visuals to full-blown ad campaigns, it’s helping businesses move quicker and spend less. However, research found around 50 per cent of consumers may feel uneasy about AI-generated ads, viewing them as inauthentic and undermining brand credibility. The growing AI design market The global AI in design […]

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]]> How MENA consumers shop during Father’s Day https://campaignme.com/how-mena-consumers-shop-during-fathers-day/ Fri, 20 Jun 2025 11:43:06 +0000 https://campaignme.com/?p=104170 Ahead of Father’s Day on June 21, MENA-based gifting marketplace Flowwow and Admitad, affiliate marketing platform, have released insights into shifting gifting habits in the MENA region, based on over 55,000 online purchases. Admitad analysts studied the behaviour of online shoppers in MENA countries (with the UAE and KSA analysed separately) during the ‘calm period’ […]

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]]> FOMO marketing: Tapping into emotion with seasonal trends https://campaignme.com/fomo-marketing-tapping-into-emotion-with-seasonal-trends/ Wed, 18 Jun 2025 12:29:55 +0000 https://campaignme.com/?p=104016 Using the ‘fear of missing out’ (FOMO) effect in your brand campaigns can create a feeling of a strong urgency to buy your product within a limited timeframe using exclusive editions and drops. FOMO is a psychological phenomenon that brands have skilfully turned into a marketing tool, drawing on the principles of scarcity, social proof, […]

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]]> ‘Transparency in marketing legitimises fashion brands’ https://campaignme.com/transparency-in-marketing-legitimises-fashion-brands/ Fri, 28 Mar 2025 11:48:25 +0000 https://campaignme.com/?p=98655 With MENA’s growing population of approximately 570 million in 2024, there is an increasing recognition of the need to transition to more sustainable practices to ensure the long-term well-being of both people and the planet. Research suggests that consumers are increasingly loyal to brands that prioritise sustainability, making sustainable marketing a strategic necessity for brands. […]

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]]> Connecting with consumers beyond sales through meaningful Ramadan campaigns https://campaignme.com/connecting-with-consumers-beyond-sales-through-meaningful-ramadan-campaigns/ Mon, 24 Mar 2025 05:00:35 +0000 https://campaignme.com/?p=98365 Ramadan is a time for spiritual and cultural sensitivity, with 91 per cent of the MENA audience listening to and reading more religious content. Often, brands turn Ramadan into merely a marketing opportunity to boost sales, losing sight of its important meaningful aspect. Which begs the question, how can companies create more nuanced and meaningful […]

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