Fix Dessert Chocolatier Archives - Campaign Middle East https://campaignme.com/tag/fix-dessert-chocolatier/ Mon, 25 May 2026 07:22:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Fix Dessert Chocolatier Archives - Campaign Middle East https://campaignme.com/tag/fix-dessert-chocolatier/ 32 32 In these complex times, real brand influence starts with knowing who you are https://campaignme.com/in-these-complex-times-real-brand-influence-starts-with-knowing-who-you-are/ Mon, 25 May 2026 07:22:40 +0000 https://campaignme.com/?p=122489 Dubai has a way of speeding things up. Ideas move fast here, and so do ambitions. It’s part of what makes being a brand in this market so electric. Brands are born overnight, trends catch fire in days, and audiences expect something new before the last campaign has even wrapped. It’s a thrilling kind of […]

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]]> Gambit 3.0 unveiled: 26 hires, four divisions, two new offices https://campaignme.com/gambit-3-0-unveiled-26-hires-four-divisions-two-new-offices/ Mon, 21 Jul 2025 07:25:38 +0000 https://campaignme.com/?p=105719 Gambit Communications, the Dubai-born independent PR and influencer marketing agency, has revealed a multilayered expansion titled ‘Gambit 3.0’ that features the launch of four branded divisions, 26 team member hires and two new purpose-built office spaces. Rather than following the traditional agency model of subdividing by practices, Gambit Communications has prioritised synergy and authenticity by […]

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]]> FOMO marketing: Tapping into emotion with seasonal trends https://campaignme.com/fomo-marketing-tapping-into-emotion-with-seasonal-trends/ Wed, 18 Jun 2025 12:29:55 +0000 https://campaignme.com/?p=104016 Using the ‘fear of missing out’ (FOMO) effect in your brand campaigns can create a feeling of a strong urgency to buy your product within a limited timeframe using exclusive editions and drops. FOMO is a psychological phenomenon that brands have skilfully turned into a marketing tool, drawing on the principles of scarcity, social proof, […]

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