fitness Archives - Campaign Middle East https://campaignme.com/tag/fitness/ Mon, 01 Jun 2026 11:10:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png fitness Archives - Campaign Middle East https://campaignme.com/tag/fitness/ 32 32 Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger https://campaignme.com/campaign-market-minds-cmo-round-table-why-sports-marketing-must-grow-up-not-only-bigger/ Wed, 27 May 2026 05:00:57 +0000 https://campaignme.com/?p=122623 Sports marketing in the Middle East has been witnessing a lot of momentum in recent years. As it stands, the regional industry has no shortage of sports events, sponsorship plays, intellectual property (IP), naming rights, content distribution, endorsements, media productions and rights management, omnichannel fan engagement platforms and conversations around local talent and women’s sports. […]

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]]> Fitness with Spotify aims to bring movement into users daily routine in the UAE https://campaignme.com/fitness-with-spotify-aims-to-bring-movement-into-users-daily-routine/ Tue, 28 Apr 2026 13:08:05 +0000 https://campaignme.com/?p=121187 Starting today, Spotify will be introducing guided workout experiences on it’s platform, bringing fitness into the same ecosystem as music, podcasts, audiobooks, and video, in the UAE. The strategy behind this move comes from the ideology that time on Spotify should feel meaningful and intentional, not something that just slips away in a blur of […]

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]]> QComms secures seven new clients in April 2026 https://campaignme.com/qcomms-secures-seven-new-clients-in-april-2026/ Tue, 28 Apr 2026 11:47:51 +0000 https://campaignme.com/?p=121177 QComms, a PR and digital agency based in Dubai – with offices in the UK, Abu Dhabi, and Riyadh – has secured seven new client wins in April 2026. Its portfolio has expanded across varying sectors, delivering integrated PR strategies that help brands launch, grow, and stand out. Ascott, one of QComms’ longest-standing hospitality clients, […]

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]]> GymNation fools the internet with ‘Protein Shisha’ stunt https://campaignme.com/gymnation-fools-the-internet-with-protein-shisha-stunt/ Thu, 02 Apr 2026 12:10:54 +0000 https://campaignme.com/?p=118531 GymNation has confirmed that it’s launch of ‘the world’s first Protein Shisha bar’ last week, was in fact an April Fool’s campaign. While the tobacco-free, nicotine-free vapor concept delivering up to 25g of ‘aroma-activated protein’ per session was a joke, the strategy behind the stunt was anything but. GymNation’s marketing team made a deliberate call […]

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]]> New Balance launches ‘Local Legends’ with Jumeirah Johns Running Club https://campaignme.com/new-balance-launches-local-legends-with-jumeirah-johns-running-club/ Fri, 27 Mar 2026 13:28:00 +0000 https://campaignme.com/?p=118284 New Balance, in partnership with Jumeirah Johns Running Club (JJRC), has launched a community-led running series designed to shine a spotlight on the small, homegrown businesses that keep Dubai moving. ‘Local Legends’ is built on the New Balance belief that running connects communities and shapes culture. Each run has been designed to bring runners to […]

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]]> WHOOP signs official partnership agreement with Saudi’s Al Nassr FC https://campaignme.com/whoop-signs-official-partnership-agreement-with-saudis-al-nassr-fc/ Fri, 20 Feb 2026 10:31:02 +0000 https://campaignme.com/?p=116633 Human performance company WHOOP has entered a new global partnership with Al Nassr Football Club, bringing together two institutions united by a shared belief: that sustained excellence is built through insight, discipline, and a relentless commitment to progress. Under the partnership, WHOOP becomes Nassr’s exclusive fitness, performance, and health wearable technology partner, supporting the club’s men’s […]

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]]> ŌURA taps earned-first PR, influencer engagement and OOH for UAE launch https://campaignme.com/oura-taps-earned-first-pr-influencer-engagement-and-ooh-for-uae-launch/ Tue, 17 Feb 2026 11:39:39 +0000 https://campaignme.com/?p=116431 ŌURA, a leading smart ring brand, has entered the UAE to lead conversations around sleep and everyday wellbeing in the region. The launch campaign was rooted in a dedicated ŌURA: The State Sleep Report for the UAE which was strategically rolled out to position the ring as a trustworthy tracker of sleep, recovery and daily health […]

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]]> GymNation takes Riyadh’s fitness to new heights with the ‘World’s Highest Class’ https://campaignme.com/gymnation-takes-riyadhs-fitness-to-new-heights-with-the-worlds-highest-class/ Thu, 08 Jan 2026 12:35:54 +0000 https://campaignme.com/?p=114215 GymNation has sent social media into a meltdown with its launch of the ‘World’s Highest Class’. The science-backed stunt invites fitness enthusiasts in Riyadh to participate in a 30-minute full-body strength and conditioning workout in a hot-air balloon 2,200ft above sea level. More than a stunt, GymNation developed the class in collaboration with their fitness […]

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]]> SQUATWOLF leans into community fitness to shape product, data and strategy https://campaignme.com/squatwolf-leans-into-community-fitness-with-365-collective-to-shape-product-data-and-strategy/ Mon, 29 Dec 2025 10:29:27 +0000 https://campaignme.com/?p=113745 As fitness culture in the GCC matures, participation is moving from occasional activity to a structured, identity-driven lifestyle. In Dubai, early-morning run communities and hybrid training groups are now part of people’s routines, and brands are shifting their approach from episodic campaigns to sustained engagement within these ecosystems. For performance brand SQUATWOLF, this has meant […]

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]]> Why wellness is becoming a strategic differentiator in UAE real estate https://campaignme.com/why-wellness-is-becoming-a-strategic-differentiator-in-uae-real-estate/ Fri, 26 Dec 2025 08:17:05 +0000 https://campaignme.com/?p=113701 The UAE real estate landscape is evolving rapidly, and one of the most notable shifts reshaping buyer priorities is the growing demand for wellness-oriented residential communities. According to a recent nationwide survey of over 1,000 UAE residents, nearly nine in ten consider a healthy home environment essential when choosing a property. Additionally, more than 80 […]

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