first party Archives - Campaign Middle East https://campaignme.com/tag/first-party/ Thu, 11 Jul 2024 10:59:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png first party Archives - Campaign Middle East https://campaignme.com/tag/first-party/ 32 32 Footballco reveals plans to launch audience segmentation in MENA https://campaignme.com/footballco-reveals-plans-to-launch-audience-segmentation-in-mena/ Thu, 11 Jul 2024 10:18:24 +0000 https://campaignme.com/?p=87018 Global football content and media company Footballco has revealed its plans to launch a cross-platform audience segmentation and targeting solution for the MENA region. It will roll out the service on its local platform Kooora in the region. FC Precision aims to help brands reach fans through their specific interests ahead of the end of […]

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]]> Will cookies disappear? Learn 3 ways to improve addressability https://campaignme.com/will-cookies-disappear-learn-3-ways-to-improve-addressability/ Tue, 11 Jul 2023 07:00:10 +0000 https://campaignme.com/?p=64363 In truth, it doesn’t matter when – or if – third-party cookies go away for good. Despite the industry’s collective hand-wringing, we’re in a moment rife with possibility. The advertising industry has never been better positioned to think differently about how to delight consumers with useful and relevant advertising while continuing to prioritise their trust. […]

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]]> The Ad Tech trends and 2023 incentive schemes – by HUAWEI Ads’ Kashmala Khan https://campaignme.com/the-ad-tech-trends-and-2023-incentive-schemes-by-huawei-ads-kashmala-khan/ Mon, 05 Dec 2022 11:30:17 +0000 https://campaignme.com/?p=55630 Over the recent years, there have been a massive boost towards the Adtech journey in the MENA region. In 2021, total advertising expenditure in the region equalled $5.07 billion. For a long time, advertisers have been dependent on consumer preferences and habits to invent creative ways to showcase brands. Hence, now more than ever, it […]

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