first-party signals Archives - Campaign Middle East https://campaignme.com/tag/first-party-signals/ Thu, 23 Apr 2026 08:04:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png first-party signals Archives - Campaign Middle East https://campaignme.com/tag/first-party-signals/ 32 32 From footfall to familiarity: UAE resident relationships – powered by actionable data https://campaignme.com/from-footfall-to-familiarity-uae-resident-relationships-powered-by-actionable-data/ Thu, 23 Apr 2026 07:50:49 +0000 https://campaignme.com/?p=120924 The UAE has always moved faster than most markets. It builds at pace, attracts global attention, and delivers experiences that set new expectations. In times like these, growth isn’t about building more. It’s about building deeper relationships with residents. Recent regional disruption shows how quickly demand can change, especially where travel patterns and external business […]

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]]> Mastercard and OSN+ break the rules of traditional retail advertising with Amazon Ads https://campaignme.com/mastercard-and-osn-break-the-rules-of-traditional-retail-advertising-with-amazon-ads/ Wed, 25 Jun 2025 07:00:14 +0000 https://campaignme.com/?p=104308 Neither brand, Mastercard nor OSN+, sells any physical products through Amazon, yet both orchestrated compelling campaigns that turned Amazon’s touchpoints into their playground and helped them reach and engage new audiences in MENA. Their success stories reveal how Amazon’s first-party signals and insights combined with their creative canvas solutions are redefining what’s possible in advertising, […]

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