financial services Archives - Campaign Middle East https://campaignme.com/tag/financial-services/ Fri, 22 May 2026 14:40:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png financial services Archives - Campaign Middle East https://campaignme.com/tag/financial-services/ 32 32 Podcast: Equiti’s Hari Carpenter on why brands need a backbone and brave flexibility https://campaignme.com/podcast-equitis-hari-carpenter-on-why-brands-need-a-backbone-and-flexibility-to-be-brave/ Fri, 22 May 2026 14:30:47 +0000 https://campaignme.com/?p=122313 On the latest episode of Campaign Middle East’s On The Record podcast, Hari Carpenter, Head of Brand for Equiti, discusses the importance of balancing brand consistency with evolution; balancing rationality and emotion in the fintech space by maintaining a human touch; the importance of building trust through community initiatives; and the importance of humanity and storytelling in […]

The post Podcast: Equiti’s Hari Carpenter on why brands need a backbone and brave flexibility appeared first on Campaign Middle East.

]]> AVANTGARDE GROUP appoints Abby Bekheit as Managing Director – Saudi Arabia https://campaignme.com/avantgarde-group-appoints-abby-bekheit-as-managing-director-saudi-arabia/ Fri, 10 Apr 2026 09:21:46 +0000 https://campaignme.com/?p=120320 AVANTGARDE GROUP – the German global brand experience agency with offices across London, Amsterdam, Zurich, Dubai, and China – has appointed Abby Bekheit as Managing Director of its Saudi Arabia office, emphasising the agency’s long-term commitment to one of the world’s most dynamic and fast-evolving markets. Bekheit brings more than 15 years of senior executive […]

The post AVANTGARDE GROUP appoints Abby Bekheit as Managing Director – Saudi Arabia appeared first on Campaign Middle East.

]]> The UAE’s most powerful PR asset: its people https://campaignme.com/the-uaes-most-powerful-pr-asset-its-people/ Wed, 11 Mar 2026 04:45:04 +0000 https://campaignme.com/?p=117605 In marketing, brands spend enormous sums trying to create one thing: evangelists. These are the people who advocate for a brand not because they are paid to, but because they genuinely believe in it. They defend it, recommend it, and share their experiences with others simply because trust has been earned. Few places in the […]

The post The UAE’s most powerful PR asset: its people appeared first on Campaign Middle East.

]]> Why every brand in MENA needs a sports marketing strategy https://campaignme.com/why-every-brand-in-mena-needs-a-sports-marketing-strategy/ Mon, 15 Dec 2025 09:58:48 +0000 https://campaignme.com/?p=113132 The echoes of the FIFA World Cup Qatar 2022 were not the end of a story, but the explosive start of a new one. That tournament served as a global showcase, a proof of concept that has ignited an unprecedented sports and entertainment boom across the Middle East and North Africa (MENA). Over the next […]

The post Why every brand in MENA needs a sports marketing strategy appeared first on Campaign Middle East.

]]> The craft of writing for financial and professional services https://campaignme.com/in-defence-of-rigour-the-craft-of-writing-for-financial-and-professional-services/ Thu, 31 Jul 2025 07:38:50 +0000 https://campaignme.com/?p=106190 Consumer PR dazzles. Financial and professional services do not. Or so the assumption goes. In the hierarchy of perceived creativity, writing for banks, insurers, consultancies, or asset managers rarely attracts attention — unless you work in those sectors. It isn’t flashy. It doesn’t carry the immediacy of a campaign designed for clicks, virality, or visual […]

The post The craft of writing for financial and professional services appeared first on Campaign Middle East.

]]> Suad Merchant appointed Chief Marketing Officer at GEMS Education https://campaignme.com/suad-merchant-appointed-chief-marketing-officer-at-gems-education/ Thu, 17 Jul 2025 04:00:21 +0000 https://campaignme.com/?p=105577 GEMS Education, one of the world’s largest private K-12 school operators and a leader in providing quality education across the UAE and beyond, has appointed Suad Merchant as its new Chief Marketing Officer (CMO). In her role, Merchant will lead the group’s global marketing, brand strategy and communications efforts, and will aim to reinforce GEMS’ […]

The post Suad Merchant appointed Chief Marketing Officer at GEMS Education appeared first on Campaign Middle East.

]]> Publicis Sapient appoints Co-Heads of Financial Services for the MENA region https://campaignme.com/publicis-sapient-appoints-co-heads-of-financial-services-for-the-mena-region/ Mon, 17 Feb 2025 10:30:11 +0000 https://campaignme.com/?p=96439 Digital business transformation company Publicis Sapient, a part of Publicis Groupe Middle East, has appointed Oliver Reppel and Rohit Mathew as Co-Heads of Financial Services for the MENA region. Based in Dubai, Reppel and Mathew will work closely with clients across the Middle East to identify their business challenges and opportunities. By leveraging Publicis Sapient’s […]

The post Publicis Sapient appoints Co-Heads of Financial Services for the MENA region appeared first on Campaign Middle East.

]]> TRACCS, Accordience partner to offer integrated local, regional and global comms https://campaignme.com/traccs-accordience-partner-to-offer-integrated-local-regional-and-global-comms/ Tue, 12 Nov 2024 13:53:45 +0000 https://campaignme.com/?p=92132 MENA’s homegrown communications consultancy TRACCS has confirmed a strategic global partnership with Accordience, the parent company of global agency brands Grayling, Citigate Dewe Rogerson, Cirkle, Red Consultancy, and movement, bringing together decades of proven expertise and experience. The partnership will enable integrated, reputation-building communications services and solutions for leading organisations, with access to a worldwide network […]

The post TRACCS, Accordience partner to offer integrated local, regional and global comms appeared first on Campaign Middle East.

]]> Meta restricts generative AI use for certain advertisers https://campaignme.com/meta-restricts-generative-ai-use-for-certain-advertisers/ Tue, 07 Nov 2023 07:30:07 +0000 https://campaignme.com/?p=71616 Meta has restricted access of its generative AI tools to certain advertisers, according to updates on the platform’s Help Center. Advertisers creating ads for topics such as housing, employment, credit or social issues will not be able to run generative AI-created campaigns. Elections, politics, health, pharmaceuticals and financial services are also not permitted to use […]

The post Meta restricts generative AI use for certain advertisers appeared first on Campaign Middle East.

]]> Al Hilal rebrands with a fresh identity and a bold digital vision for the future of banking https://campaignme.com/al-hilal-rebrands-with-a-fresh-identity-and-a-bold-digital-vision-for-the-future-of-banking/ Mon, 14 Feb 2022 07:00:07 +0000 https://campaignme.com/?p=44980   Al Hilal Bank, a subsidiary of ADCB Group, is reshaping the UAE banking landscape with the launch of Al Hilal, a lifestyle-focused “super app” that offers a wide range of banking and non-financial services tailored to families and their children. Launched in tandem with a new visual identity for the organization, which will now […]

The post Al Hilal rebrands with a fresh identity and a bold digital vision for the future of banking appeared first on Campaign Middle East.

]]>