financial comms Archives - Campaign Middle East https://campaignme.com/tag/financial-comms/ Mon, 18 Dec 2023 11:21:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png financial comms Archives - Campaign Middle East https://campaignme.com/tag/financial-comms/ 32 32 Building a resilient banking brand amid short-term pressures https://campaignme.com/building-a-resilient-banking-brand-amid-short-term-pressures/ Tue, 19 Dec 2023 06:00:08 +0000 https://campaignme.com/?p=73803 Today, most banks follow the same tactics, luring customers with ‘rewards’ and thus focusing on short-termism rather than building long-term partnerships. This approach, driven by the need for quick, measurable results, aligns with the prevailing pressure on brand teams to meet quarterly sales goals. Banking experiences are also becoming more commoditised, product sets largely homogenous, […]

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