finance Archives - Campaign Middle East https://campaignme.com/tag/finance/ Thu, 11 Jun 2026 08:17:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png finance Archives - Campaign Middle East https://campaignme.com/tag/finance/ 32 32 13BRAVE Media expands into the GCC with performance-driven media for high-growth brands https://campaignme.com/13brave-media-expands-into-the-gcc-with-performance-driven-media-for-high-growth-brands/ Thu, 11 Jun 2026 06:45:19 +0000 https://campaignme.com/?p=123255 13BRAVE Media, an independent media planning and buying agency in Turkey, has officially launched its GCC operations, bringing its proven growth-focused media model to ambitious brands across the MENA region. 13BRAVE has built a reputation for delivering measurable business impact through strategic media investment, performance-led planning, and commercially driven campaigns. The agency measures success by […]

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]]> Tapper report flags $966m mobile ad waste risk in the GCC region https://campaignme.com/tapper-report-flags-966m-mobile-ad-waste-risk-in-the-gcc-region/ Tue, 07 Apr 2026 12:25:09 +0000 https://campaignme.com/?p=119020 Mobile app fraud is becoming a material performance issue for advertisers in the GCC, according to new findings from Tapper. The company’s latest report estimates that $966m in mobile ad spend could be lost to invalid traffic in 2026, based on projected market growth and observed fraud rates. Across early audits, 11.5 per cent of […]

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]]> DAMAC Properties partners with Oracle Red Bull Racing F1 team https://campaignme.com/damac-properties-partners-with-oracle-red-bull-racing-f1-team/ Fri, 13 Feb 2026 12:38:49 +0000 https://campaignme.com/?p=116221 DAMAC Properties has signed up as a partner for Formula 1 (F1)  team Oracle Red Bull Racing, marking the start of a long-term partnership with the racing team. The collaboration is the result of DAMAC Properties and Oracle Red Bull Racing sharing values of ambition, performance, innovation and a pursuit of excellence. “Partnering with DAMAC […]

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]]> Digital business radio platform Mira Business FM launches in the UAE https://campaignme.com/digital-business-radio-platform-mira-business-fm-launches-in-the-uae/ Mon, 09 Feb 2026 04:30:40 +0000 https://campaignme.com/?p=115863 Mira Developments has officially launched Mira Business FM, the UAE’s newest digital business radio platform, broadcasting live from a newly unveiled studio at Dubai’s Art of Living Mall. Designed for today’s always-connected audience, Mira Business FM intends to deliver business conversations, expert analysis, and industry insights through a fully digital channel. By prioritising online and streaming platforms, […]

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]]> TMG, InMotion bring off-the-shelf transactional signals to marketers with ‘Transact Data’ https://campaignme.com/tmg-inmotion-bring-off-the-shelf-transactional-signals-to-marketers-with-transact-data/ Mon, 12 Jan 2026 10:30:15 +0000 https://campaignme.com/?p=114332 Transact Media Group (TMG) and InMotion have launched Transact Data, a new off-the-shelf transactional insights product giving brands across the Middle East access to scalable, privacy-safe behavioural signals. The launch marks the next stage of the companies’ partnership and introduces a unified commerce-driven data layer for advertisers in the UAE and Saudi Arabia. Built on […]

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]]> Emirates NBD expands anti-fraud efforts with innovative awareness campaigns https://campaignme.com/emirates-nbd-expands-anti-fraud-efforts-with-innovative-awareness-campaigns/ Thu, 04 Dec 2025 11:16:50 +0000 https://campaignme.com/?p=112725 The UAE’s rapid shift to digital services has brought ease but also opened new avenues for financial crime. Scammers use tactics such as fake investments, identity theft and phishing, leading to repeated warnings from authorities. These schemes exploit trust and urgency, highlighting the need for practical, accessible anti-fraud education. Amid these rising digital risks, Emirates […]

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]]> How can a CMO and CFO align to drive sustainable growth https://campaignme.com/how-can-a-cmo-and-cfo-align-to-drive-sustainable-growth/ Wed, 03 Dec 2025 04:00:05 +0000 https://campaignme.com/?p=112657 The disconnect between the Chief Marketing Officer (CMO) and the Chief Financial Officer (CFO) is a language issue. The two entities speak in different ways, so there’s lots of room for misunderstanding. To one party, it can seem that the CMO is only concerned with creativity and brand, while to the other side, it appears […]

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]]> 85 per cent of MENA firms agree on key metric driving business growth https://campaignme.com/85-per-cent-of-middle-east-firms-agree-on-key-metric-driving-business-growth/ Wed, 29 Oct 2025 07:25:43 +0000 https://campaignme.com/?p=110983 Findings of a new white paper by Middle East Communications Network (MCN) in partnership with Fast Company Middle East have revealed that diversity, inclusion and equity (DE&I) drives business growth for 85 per cent of Middle East companies. Campaign Middle East was on ground at Athar Festival 2025 when MCN and Fast Company Middle East […]

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]]> HUMAIN unveils HUMAIN ONE: A next-gen agentic AI operating system at FII in Riyadh https://campaignme.com/humain-unveils-humain-one-a-next-gen-agentic-ai-operating-system-at-fii-in-riyadh/ Tue, 28 Oct 2025 13:41:39 +0000 https://campaignme.com/?p=110960 HUMAIN, a global AI company under the Public Investment Fund (PIF) that is building end-to-end AI stack capabilities, has launched HUMAIN ONE, its proprietary agentic AI operating system, at the 9th edition of the Future Investment Initiative (FII9) in Riyadh. Designed to redefine enterprise AI, HUMAIN ONE automates complex back-office operations ensuring tasks are completed […]

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]]> Highlights from the region’s biggest Fintech event, Money20/20 Middle East https://campaignme.com/highlights-from-the-regions-biggest-fintech-event-money20-20-middle-east/ Tue, 30 Sep 2025 09:53:13 +0000 https://campaignme.com/?p=109454 Money20/20 Middle East, hosted in Riyadh, marked a historic moment for the region’s financial landscape, welcoming global leaders from fintech, banking, investment, and digital innovation. With over 38,500 attendees, the event, which was held from Monday September 15 to Wednesday September 17 at the Riyadh Exhibition and Convention Centre in Malham, became the largest fintech […]

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