films Archives - Campaign Middle East https://campaignme.com/tag/films/ Thu, 29 Jan 2026 06:55:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png films Archives - Campaign Middle East https://campaignme.com/tag/films/ 32 32 Dubai Lynx Film Craft Jury President Zia Mandviwalla on work that moves the jury room https://campaignme.com/dubai-lynx-film-craft-jury-president-zia-mandviwalla-on-work-that-moves-the-jury-room/ Thu, 29 Jan 2026 04:20:53 +0000 https://campaignme.com/?p=115236 Zia Mandviwalla, Director of FINCH, is a globally awarded film and commercials director recognised for her finely crafted, human-centred storytelling, who has now taken on the mantle of Film Craft Jury President at Dubai Lynx Awards, Working across Australasia, Asia and the US, she directs campaigns for leading brands and agencies, and is known for her […]

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]]> How sound may have saved a billion dollar film franchise https://campaignme.com/how-sound-may-have-saved-a-billion-dollar-film-franchise/ Wed, 07 Jan 2026 12:48:27 +0000 https://campaignme.com/?p=114158 As post-production on Dune Part 3 shifts into top gear to ensure it meets a December 2026 release date, devotees of Denis Villeneuve’s version of Frank Herbert’s epic tale are impatiently salivating for the first trailer. Folks in the marketing sector should keep a look out for it, too. Because if it’s anything like the […]

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]]> electriclime° hosts an ‘Interactive By Design’ event at °W13 https://campaignme.com/electriclime-hosts-an-interactive-by-design-event-at-w13/ Fri, 29 Aug 2025 08:46:26 +0000 https://campaignme.com/?p=107682 Production company electriclime° has revealed details about its recent ‘Interactive By Design: Lessons From Games To Films’ talk, which was held at their Dubai office, °W13, as the latest installment of its creative talks. Bringing together industry leaders and filmmakers in Alserkal Avenue, the evening explored the influence of gaming within the filmmaking space, and […]

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]]> Role of strategic distribution in advancing new-age content https://campaignme.com/role-of-strategic-distribution-in-advancing-new-age-content/ Mon, 28 Apr 2025 05:20:36 +0000 https://campaignme.com/?p=101294 Today, the Middle East and North Africa (MENA) have grown in prominence in a globalised world that is undergoing dramatic shifts in the content space. The region’s vivid tales and timeless traditions appeal to audiences well beyond its borders. By presenting us with stories that strike a balance between universal appeal and authenticity, MENA content […]

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]]> Jenan converts ‘villain’ Monther Rayahneh with Ramadan Made Good gutsy campaign https://campaignme.com/jenan-converts-villain-mondher-rayahneh-with-ramadan-made-good-gutsy-campaign/ Thu, 13 Mar 2025 11:25:28 +0000 https://campaignme.com/?p=97866 Local UAE-based food brand Jenan has launched a gutsy campaign for Ramadan. Disrupting the score of overly sentimental Ramadan campaigns, Jenan has partnered with marketing agency Blink to demonstrate the effect of ‘Ramadan Made Good’ on one of the Arab world’s most recognised cinematic villain, Monther Rayahneh. The month-long Ramadan social media film campaign – […]

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]]> The Annual: Top 20 cinema advertisements of 2024 https://campaignme.com/the-annual-top-20-cinema-advertisements-of-2024/ Tue, 31 Dec 2024 08:47:21 +0000 https://campaignme.com/?p=94175 In 2024, the cinematic landscape thrived with a mix of global blockbusters and regional films, establishing Middle Eastern cinemas as hubs for entertainment and brand engagement. Cinemas evolved into cultural spaces, drawing millions to experience films like Dune: Part Two, Inside Out 2, and Deadpool and Wolverine. Simultaneously, regional hits like X Merati strengthened local […]

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]]> UAE Media Council issues 230 licenses for social media ads in H1 2024 https://campaignme.com/uae-media-council-issues-230-licenses-for-social-media-ads-in-h1-2024/ Wed, 11 Sep 2024 05:51:59 +0000 https://campaignme.com/?p=89407 The UAE Media Council issued 230 licenses to content creators for social media advertising, and has granted a total of 670 media licenses for radio and television broadcasting, as well as for newspapers and magazines in the first six months of 2024. The Abu Dhabi-based national entity also conducted more than 3,250 inspection visits to […]

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]]> Electriclime° adds Joel Burrows to their director roster https://campaignme.com/electriclime-adds-joel-burrows-to-their-director-roster/ Wed, 01 Mar 2023 10:56:05 +0000 https://campaignme.com/?p=58316 Electriclime° have announced that it has signed filmmaker Joel Burrows to their director roster The Sydney-based director will be represented on a freelance basis in Australia, and exclusively in the Middle East and Asia. With more than a decade in the industry, Burrows has built a portfolio with clients such as Samsung, Louis Vuitton, Asahi […]

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]]> Leo Burnett and Abaad air ‘Dirty Laundry’ https://campaignme.com/leo-burnett-and-abaad-launch-dirty-laundry/ Fri, 27 Jan 2023 10:21:50 +0000 https://campaignme.com/?p=57532 Leo Burnett Beirut and ABAAD have teamed up with multi-disciplinary artist Remie Akl to launch ‘Dirty Laundry’, a bold take on silencing and shaming rape victims. ABAAD, which stand for Zero tolerance to Sexual Exploitation & Abuse, is an UN ECOSOC accredited organisation that aims to achieve gender equality and end gender-based violence across the […]

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]]> MBC Group extends partnership with Warner Bros. Discovery https://campaignme.com/mbc-group-extends-partnership-with-warner-bros-discovery/ Thu, 19 Jan 2023 08:38:38 +0000 https://campaignme.com/?p=57286 MBC Group, the largest media company in the Middle East and North Africa (MENA), announced the extension of its partnership with Warner Bros. Discovery.  The partnership will allow MBC to  make Warner Bros. and Cartoon Network content offerings available to the consumers in the MENA region. The extended partnership with Warner Bros. will result in […]

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