Ferrari Archives - Campaign Middle East https://campaignme.com/tag/ferrari/ Fri, 10 Apr 2026 09:21:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Ferrari Archives - Campaign Middle East https://campaignme.com/tag/ferrari/ 32 32 AVANTGARDE GROUP appoints Abby Bekheit as Managing Director – Saudi Arabia https://campaignme.com/avantgarde-group-appoints-abby-bekheit-as-managing-director-saudi-arabia/ Fri, 10 Apr 2026 09:21:46 +0000 https://campaignme.com/?p=120320 AVANTGARDE GROUP – the German global brand experience agency with offices across London, Amsterdam, Zurich, Dubai, and China – has appointed Abby Bekheit as Managing Director of its Saudi Arabia office, emphasising the agency’s long-term commitment to one of the world’s most dynamic and fast-evolving markets. Bekheit brings more than 15 years of senior executive […]

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]]> Ferrari Formula 1 team, BingX ink sponsorship deal to accelerate performance https://campaignme.com/ferrari-formula-1-team-bingx-ink-sponsorship-deal-to-accelerate-performance/ Mon, 26 Jan 2026 06:29:29 +0000 https://campaignme.com/?p=115082 Scuderia Ferrari HP, the Formula 1 the racing division of luxury Italian auto manufacturer Ferrari, has signed a multi-year partnership with BingX, a leading crypto exchange and Web3-AI company, making it Scuderia Ferrari’s first-ever crypto exchange partner. The partnership, which intends to go beyond a typical sponsorship, is built on shared values and a long-term […]

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]]> An ear for luxury – the untapped opportunity in high-end brand marketing https://campaignme.com/a-ear-for-luxury-the-untapped-opportunity-in-high-end-brand-marketing/ Mon, 29 Sep 2025 04:30:45 +0000 https://campaignme.com/?p=109321 Ever run your finger across the Highland Bull leather of a Rolls Royce seat, lingering momentarily on the luxury embossed cross-stitching engineered to feel smooth and textured at the same time? And while you’re lingering, take in the faintly earthy and warm aroma of said leather which will trigger all sorts of self-validating emotions. Jeez, […]

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]]> Property Finder ‘drives success’ by offering SuperAgents keys to branded supercars https://campaignme.com/property-finder-drives-success-by-offering-superagents-keys-to-branded-supercars/ Wed, 28 May 2025 08:25:28 +0000 https://campaignme.com/?p=102997 Property Finder has taken to the streets to celebrate the brand’s ‘SuperAgents’ in a bold and unconventional way by offering them keys to branded supercars, including Ferraris and Lamborghinis, for an exclusive three-day driving experience. Who are these ‘SuperAgents’? Property Finder leverages artificial intelligence through its Agent Data Assistant (ADA) to create an AI-driven ranking […]

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]]> DDA launches brand strategy vertical DNA with MENA hub in Dubai https://campaignme.com/dda-launches-brand-strategy-vertical-dna-with-mena-hub-in-dubai/ Tue, 06 May 2025 04:00:32 +0000 https://campaignme.com/?p=101789 Global communications agency DDA is leveraging its 50-year history and expertise in entertainment to launch DNA – a global brand strategy vertical that aims to leverage the connective tissue across entertainment and brands through campaigns, brand partnerships, talent relations, social media and events. Led by Julie La’Bassiere, DDA’s Chief Strategy Officer, DNA will tell brand […]

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]]> Tanya Dernaika, Mia Moussa, Pablo Maldonado to lead Fraser creative agency in Dubai https://campaignme.com/tanya-dernaika-mia-moussa-pablo-maldonado-to-lead-fraser-creative-agency-in-dubai/ Thu, 31 Oct 2024 04:30:40 +0000 https://campaignme.com/?p=91666 Six years after its founding, Berlin-headquartered creative agency Fraser has opened a branch in Dubai. The move is part of the independent, owner-managed German agency’s international expansion, following openings in Zurich in 2023 and Cape Town earlier this year. The Dubai branch will be led by Managing Director of Strategy Tanya Dernaika, Creative Managing Director Pablo […]

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]]> Ferrari takes to the road to celebrate new film https://campaignme.com/ferrari-takes-to-the-road-to-celebrate-new-film/ Mon, 15 Jan 2024 12:00:50 +0000 https://campaignme.com/?p=74473 35 Ferrari cars took to the  road recently to celebrate the release of the movie Ferrari at Roxy Cinemas. The parade was organised with the collaboration of the members of the Ferrari Owners Club UAE and Roxy Cinemas. The cars made their way around Dubai from the Coca Cola Arena to Roxy Cinemas Boxpark on […]

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]]> Bang & Olufsen and Ferrari explain what makes an ideal brand collaboration https://campaignme.com/bang-olufsen-and-ferrari-explain-what-makes-an-ideal-brand-collaboration/ Wed, 06 Sep 2023 06:00:58 +0000 https://campaignme.com/?p=67716 Bang & Olufsen and Ferrari’s recent collaboration saw them lean into their brand signatures to create something iconic. Excellence in aluminium craftmanship for Bang & Olufsen. The striking shade of red, world-renowned for being linked with Ferrari. “The key to a successful collaboration, undeniably, is to create a product that feels instantly associated, in equal […]

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]]> Ferrari roars into life with Abu Dhabi TVC partnership https://campaignme.com/ferrari-roars-into-life-with-abu-dhabi-film-partnership/ Tue, 25 Apr 2023 13:09:04 +0000 https://campaignme.com/?p=60060   Ferrari has become the latest global brand to choose Abu Dhabi as the location to shoot a TV commercial (TVC). The iconic luxury sports car manufacturer filmed an advert for its latest model, the Ferrari 296 GTB, in Abu Dhabi showcasing the sleek beauty and impressive power of the mid-rear-engine two-seater sports berlinetta concept. […]

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]]> Surely brands don’t want to be associated with repression? https://campaignme.com/surely-brands-dont-want-to-be-associated-with-repression/ https://campaignme.com/surely-brands-dont-want-to-be-associated-with-repression/#comments Fri, 03 Jun 2011 17:05:19 +0000 https://campaignme.com/?p=2057 Money really does override all other concerns. What other conclusion is there to reach after the announcement today that the FIA is to proceed with the Bahrain Grand Prix on 30 October? A grand prix that will bring shame and negative publicity to all those who participate. The FIA decision was made despite opposition from […]

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