F&B Archives - Campaign Middle East https://campaignme.com/tag/fb/ Thu, 21 May 2026 08:31:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png F&B Archives - Campaign Middle East https://campaignme.com/tag/fb/ 32 32 Why successful F&B brands are building connection, not just restaurants https://campaignme.com/why-successful-fb-brands-are-building-connection-not-just-restaurants/ Wed, 20 May 2026 08:36:03 +0000 https://campaignme.com/?p=122260 In today’s highly competitive hospitality and retail landscape, food and beverage is no longer just about serving meals and meeting basic needs. F&B has evolved into a powerful platform for connection, storytelling, and community building. As the UAE continues to attract long-term residents and develop integrated communities that combine living, working, leisure, and retail, the […]

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]]> Fusion5 continues to expand team with a performance-focused planning appointment https://campaignme.com/fusion5-continues-to-expand-team-with-a-performance-focused-planning-appointment/ Mon, 18 May 2026 07:55:52 +0000 https://campaignme.com/?p=122129 Fusion5 has appointed Alice Piselli as Planning Manager with a dedicated focus on performance, a reflection of the agency’s ongoing commitment to strengthening its team and its offering, while navigating a consistently-evolving market landscape. Piselli steps into the role bringing five years of specialist expertise in pay per click (PPC) advertising and paid social, having […]

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]]> QComms secures seven new clients in April 2026 https://campaignme.com/qcomms-secures-seven-new-clients-in-april-2026/ Tue, 28 Apr 2026 11:47:51 +0000 https://campaignme.com/?p=121177 QComms, a PR and digital agency based in Dubai – with offices in the UK, Abu Dhabi, and Riyadh – has secured seven new client wins in April 2026. Its portfolio has expanded across varying sectors, delivering integrated PR strategies that help brands launch, grow, and stand out. Ascott, one of QComms’ longest-standing hospitality clients, […]

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]]> Brazen MENA adds a slew of clients to portfolio https://campaignme.com/brazen-mena-adds-a-slew-of-clients-to-portfolio/ Wed, 04 Feb 2026 11:05:57 +0000 https://campaignme.com/?p=115569 Communications agency Brazen MENA has announced a slew of account wins, strengthening its lifestyle brands-focused portfolio with the addition of clients from across the luxury, hospitality, FMCG and consumer tech industries. Adding to the hospitality segment in its portfolio, Brazen MENA has been chosen by all-inclusive resort S/O Ras Al Khaimah to act as its […]

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]]> How festive campaigns are turning shoppers into storytellers https://campaignme.com/how-festive-campaigns-are-turning-shoppers-into-storytellers/ Tue, 30 Dec 2025 09:13:07 +0000 https://campaignme.com/?p=113764 The festive quarter used to be a sprint for discounts and doorbusters. In 2024 and 2025, something more valuable has emerged: a shift from selling to participating. Shoppers don’t want to be hit with messages, they want to step into moments. In the GCC, where malls are cultural hubs and family rituals play out in […]

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]]> Katch International welcomes a wave of new client wins https://campaignme.com/katch-international-welcomes-a-wave-of-new-client-wins/ Mon, 01 Sep 2025 13:02:37 +0000 https://campaignme.com/?p=107830 Katch International, the Dubai-headquartered PR, events, and experiential agency, has recently been appointed to represent an array of leading names spanning hospitality, F&B, automotive, and beauty. The new client wins span across the UAE and Saudi Arabia, strengthening the agency’s portfolio. The news follows the agency’s 15th anniversary, marking more than a decade of work […]

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]]> Chain Reaction wins TRAY digital account in the F&B Sector https://campaignme.com/chain-reaction-wins-tray-digital-account-in-the-fb-sector/ Thu, 02 Jan 2025 14:17:30 +0000 https://campaignme.com/?p=93913 Chain Reaction, a regional digital marketing agency, has announced its latest account win, TRAY, a cloud-based Point of Sale (POS) system tailored for the Food & Beverage (F&B) sector. TRAY’s platform integrates order and payment management with tailored financing solutions, targeting businesses such as restaurants, cafes and food trucks. By providing scalable and efficient tools, […]

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]]> Examining the ‘new rules’ of restaurant marketing and activations https://campaignme.com/examining-the-new-rules-of-restaurant-marketing-and-activations/ Fri, 06 Sep 2024 05:30:53 +0000 https://campaignme.com/?p=89282 The rules for restaurant marketing and activations have changed. From fine dining establishments within 5-star hotel resorts to entire food halls inside thriving mall complexes, a holistic approach now underpins a venue’s success. In my role as Partner and CMO for TGP International, creating, operating and activating some of the region’s most successful restaurants and […]

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]]> Survey reveals if food influencers really ‘influence’ F&B footfall https://campaignme.com/survey-reveals-if-food-influencers-really-influence-fb-footfall/ Thu, 05 Sep 2024 05:23:44 +0000 https://campaignme.com/?p=89203 Close to 70 per cent of people have admitted to eating at restaurants because they have seen influencers do the same, according to a recent study conducted by Dubai-based marketing agency Reach. Highlighting what has now been proved to be the persuasive power of online personalities, 80 per cent of survey respondents confirmed that they […]

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]]> Do restaurants focus on marketing an experience over food? https://campaignme.com/do-restaurants-focus-on-marketing-an-experience-over-food/ Fri, 09 Aug 2024 13:20:23 +0000 https://campaignme.com/?p=88105 The UAE is home to tens of thousands of restaurants that serve cuisine from every corner of the world. Some tend to be more eclectic than others, with a keen focus on the experience of dining rather than the food itself. In Ajman, restaurant goers can choose to dine like a viking, at Viking Ajman. […]

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