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	<title>Fast Company Middle East Archives - Campaign Middle East</title>
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	<title>Fast Company Middle East Archives - Campaign Middle East</title>
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		<title>85 per cent of MENA firms agree on key metric driving business growth</title>
		<link>https://campaignme.com/85-per-cent-of-middle-east-firms-agree-on-key-metric-driving-business-growth/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Wed, 29 Oct 2025 07:25:43 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Athar – Saudi Festival of Creativity]]></category>
		<category><![CDATA[Athar Festival]]></category>
		<category><![CDATA[Business growth]]></category>
		<category><![CDATA[company strategy]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[DE&I]]></category>
		<category><![CDATA[DE&I strategies]]></category>
		<category><![CDATA[Diversity]]></category>
		<category><![CDATA[economic growth]]></category>
		<category><![CDATA[equity]]></category>
		<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[Fast Company Middle East]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Ghassan Harfouche]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[hospitality]]></category>
		<category><![CDATA[inclusion]]></category>
		<category><![CDATA[Inclusion as Infrastructure]]></category>
		<category><![CDATA[McCann Worldgroup]]></category>
		<category><![CDATA[MCN]]></category>
		<category><![CDATA[MCN MENAT]]></category>
		<category><![CDATA[measurable outcomes]]></category>
		<category><![CDATA[Oil and Gas]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[resilience]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[social imperative]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[White paper]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=110983</guid>

					<description><![CDATA[<p>Findings of a new white paper by Middle East Communications Network (MCN) in partnership with Fast Company Middle East have revealed that diversity, inclusion and equity (DE&#38;I) drives business growth for 85 per cent of Middle East companies. Campaign Middle East was on ground at Athar Festival 2025 when MCN and Fast Company Middle East [&#8230;]</p>
<p>The post <a href="https://campaignme.com/85-per-cent-of-middle-east-firms-agree-on-key-metric-driving-business-growth/">85 per cent of MENA firms agree on key metric driving business growth</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Disregarding DEI could cost Middle East trillions in economic value</title>
		<link>https://campaignme.com/disregarding-dei-is-costing-the-middle-east-trillions-in-economic-value/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 20 Oct 2025 10:33:24 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[accessibility]]></category>
		<category><![CDATA[DE&I]]></category>
		<category><![CDATA[Diversity]]></category>
		<category><![CDATA[economic catalyst]]></category>
		<category><![CDATA[economic growth]]></category>
		<category><![CDATA[equitable labour practices]]></category>
		<category><![CDATA[equity]]></category>
		<category><![CDATA[Fast Company Middle East]]></category>
		<category><![CDATA[gender gap]]></category>
		<category><![CDATA[Ghassan Harfouche]]></category>
		<category><![CDATA[inclusion]]></category>
		<category><![CDATA[inclusive workplaces]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[integrated DEI strategies]]></category>
		<category><![CDATA[MCN]]></category>
		<category><![CDATA[Middle East Communications Network]]></category>
		<category><![CDATA[people with disabilities]]></category>
		<category><![CDATA[policy priority]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Ravi Raman]]></category>
		<category><![CDATA[sustainable growth]]></category>
		<category><![CDATA[transparent governance]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=110596</guid>

					<description><![CDATA[<p>The Middle East Communications Network (MCN) in partnership with Fast Company Middle East will launch a new DEI white paper at Athar Festival 2025, Saudi Arabia’s leading creative marketing festival, held on October 21 and 22 at the JAX District in Diriyah, Riyadh. The report quantifies how diversity, equity and inclusion (DEI) can directly drive [&#8230;]</p>
<p>The post <a href="https://campaignme.com/disregarding-dei-is-costing-the-middle-east-trillions-in-economic-value/">Disregarding DEI could cost Middle East trillions in economic value</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Fast Company Middle East unveils list of most innovative companies</title>
		<link>https://campaignme.com/fast-company-middle-east-unveils-list-of-most-innovative-companies/</link>
		
		<dc:creator><![CDATA[Sonia Majumder]]></dc:creator>
		<pubDate>Wed, 29 Nov 2023 07:30:59 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Al Arabiya News Channel]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[Fast Company Middle East]]></category>
		<category><![CDATA[L'Oréal Middle East]]></category>
		<category><![CDATA[Leo Burnett]]></category>
		<category><![CDATA[PepsiCo Middle East]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Publicis Groupe Middle East]]></category>
		<category><![CDATA[Saatchi & Saatchi]]></category>
		<category><![CDATA[TBWA\Raad]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=73114</guid>

					<description><![CDATA[<p>Fast Company Middle East has unveiled this year’s list of the region’s Most Innovative Companies. The list recognises 39 companies across 23 sectors, which include advertising, e-commerce, education, retail, consumer goods and media. In the advertising, branding and PR category, winning companies included Leo Burnett, Saatchi &#38; Saatchi, and Publicis Groupe Middle East who were acknowledged for pioneering [&#8230;]</p>
<p>The post <a href="https://campaignme.com/fast-company-middle-east-unveils-list-of-most-innovative-companies/">Fast Company Middle East unveils list of most innovative companies</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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