fashion Archives - Campaign Middle East https://campaignme.com/tag/fashion/ Wed, 01 Jul 2026 09:25:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png fashion Archives - Campaign Middle East https://campaignme.com/tag/fashion/ 32 32 Fujifilm Instax, Amira Adeeb collab on campaign to merge music, culture and self-expression https://campaignme.com/fujifilm-instax-amira-adeeb-collab-on-campaign-to-merge-music-culture-and-self-expression/ Wed, 01 Jul 2026 09:00:04 +0000 https://campaignme.com/?p=124058 Fujifilm Instax Middle East has unveiled ‘Tasbeera‘, a new campaign in collaboration with Egyptian singer and songwriter Amira Adeeb. The campaign celebrates a new generation of confident self-expression through music, fashion, photography and culture. Launching with a cinematic 60-second teaser mini music video, the campaign captures the playful and spontaneous energy that has become synonymous […]

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]]> Communications consultancy Context Studio launches in the GCC https://campaignme.com/communications-consultancy-context-studio-launches-in-the-gcc/ Mon, 22 Jun 2026 12:51:45 +0000 https://campaignme.com/?p=123645 Context Studio, a new communications consultancy founded by Paul Clifford and Emilie Hill, has launched in Dubai, offering strategic public relations, content and brand positioning services across the UAE and wider GCC. The consultancy was founded to support ambitious businesses built with care, character and a clear point of view – brands that often fall […]

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]]> Publsh Group scores two client wins with Pinpoint Fitness and Emirates Developments https://campaignme.com/publsh-group-scores-two-client-wins-with-pinpoint-fitness-and-emirates-developments/ Wed, 03 Jun 2026 07:46:48 +0000 https://campaignme.com/?p=122832 Publsh Group has secured two new client accounts under the communications vertical — youth fitness leader Pinpoint Fitness and real estate developer Emirates Developments. Through these account wins, Publsh aims to highlight how it is expanding its influence across two key industries that are actively defining the UAE’s next chapter of growth. “These wins capture […]

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]]> Met Gala 2026: Which brands, celebs, channels, media had the biggest impact? https://campaignme.com/met-gala-2026-which-brands-celebs-channels-media-had-the-biggest-impact/ Tue, 12 May 2026 11:45:13 +0000 https://campaignme.com/?p=121864 The fashion industry’s most extravagant night of the year, the Met Gala 2026, returned for another edition, bringing together some of Hollywood’s biggest stars and the leading names in fashion. This year, the event generated a record-breaking $1.56bn in media impact value (MIV®), according to the latest Launchmetrics report. Launchmetrics’ industry-recognised Media Impact Value® (MIV) […]

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]]> R&B Fashion launches an AI fashion runway with Takumi AI https://campaignme.com/rb-fashion-launches-an-ai-fashion-runway-with-takumi-ai/ Thu, 07 May 2026 13:19:49 +0000 https://campaignme.com/?p=121708 R&B Fashion has launched a new AI-powered campaign to showcase its fashion collection at scale. Developed in partnership with Dubai-based consultancy Takumi AI, the campaign features custom-built AI models across men, women and teen clothing collections. Designed to replicate the energy and flow of a real runway, the AI-powered ‘Fashion Walk’ shows 94 distinct fashion […]

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]]> How Power Horse, Dè Favela are building community within youth culture https://campaignme.com/how-power-horse-de-favela-is-building-community-within-youth-culture/ Wed, 06 May 2026 12:48:50 +0000 https://campaignme.com/?p=121517 Dè Favela, a community event by PBLK Affairs hosted its latest edition on May 2. The event, powered  by Power Horse brought together youth across Dubai for a night of football, fashion, music and more. The concept reflects a generation shaped by multiple identities, drawing inspiration from the spirit of Brazilian favelas. Campaign Middle East […]

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]]> The future of influencer marketing lies in human+AI coexistence: TEN-X report https://campaignme.com/the-future-of-influencer-marketing-lies-in-humanai-coexistence-ten-x-report/ Mon, 04 May 2026 06:36:52 +0000 https://campaignme.com/?p=121399 The influencer and content creation sector in Saudi Arabia has undergone a fundamental transformation in recent years. Influencers are no longer just individuals sharing their daily lives – they have evolved into personal brands and independent media platforms, according to the latest Influencer Sector report by TEN-X, a Saudi-based marketing and communications agency. The report […]

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]]> Encore introduces a hands-on marketing support initiative to help MENA businesses https://campaignme.com/encore-introduces-a-hands-on-marketing-support-initiative-to-help-mena-businesses/ Thu, 16 Apr 2026 05:30:22 +0000 https://campaignme.com/?p=120644 Marketing agency Encore has launched a new rapid-response service designed to help companies regain clarity and act faster in an age when businesses across the Middle East face mounting pressure from shifting market conditions, changing consumer behaviour, and a less predictable business environment, The new service, Marketing First Aid, is a focused anti-crisis marketing review created for […]

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]]> The Jazzy Compass launches community-led initiative to support small brands https://campaignme.com/the-jazzy-compass-launches-community-led-initiative-to-support-small-brands/ Wed, 08 Apr 2026 04:00:07 +0000 https://campaignme.com/?p=119433 Dubai-based boutique consultancy The Jazzy Compass has launched Now You Know, a community-led initiative created to highlight and support small brands across the UAE. In collaboration with the UAE Africa Networking Group (UAE ANG), the campaign was conceptualised in response to the current regional climate, and is rooted in a simple but powerful belief that […]

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]]> Ateliier De Soul picks Shakespeare Communications as PR partner https://campaignme.com/ateliier-de-soul-appoints-shakespeare-communications-as-pr-partner/ Mon, 23 Mar 2026 08:04:47 +0000 https://campaignme.com/?p=118029 Dubai-based bespoke tailoring house and contemporary menswear hub Ateliier De Soul has appointed Shakespeare Communications as its PR partner to raise the brand’s profile and distinctive approach to modern men’s style amongst audiences in the UAE. Founded by Biivesh Vamadev, Ateliier De Soul specialises in personalised suits, tuxedos and statement tailoring, creating thoughtful made-to-measure and […]

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