Farah Choucair Archives - Campaign Middle East https://campaignme.com/tag/farah-choucair/ Thu, 18 Dec 2025 06:51:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Farah Choucair Archives - Campaign Middle East https://campaignme.com/tag/farah-choucair/ 32 32 Female esports players are rising. Can brands keep up? https://campaignme.com/female-esports-players-are-rising-can-brands-keep-up/ Thu, 18 Dec 2025 06:51:04 +0000 https://campaignme.com/?p=113422 From a distance, the 18 per cent share of female Saudi esports players may not seem like a number worth celebrating. But that changes when compared with the global average of just 5 per cent. This becomes nothing short of revolutionary once we zoom in on the community of Saudi female gamers who have overcome […]

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]]> Should all brands have to show their environmental side? – Part 2 https://campaignme.com/part-2-should-all-brands-have-to-show-their-environmental-side/ Fri, 22 Dec 2023 06:00:21 +0000 https://campaignme.com/?p=73485 With COP28 taking place in UAE this month, we asked people for their opinions if all brands had to show their environmental side. Given the current landscape, the multiple yeses come as no surprise. However, we also saw few noes. Earlier this year, even Unilever’s new CEO Hein Schumacher said purpose is not relevant to every […]

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