FAN Archives - Campaign Middle East https://campaignme.com/tag/fan/ Tue, 06 Jul 2021 11:18:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png FAN Archives - Campaign Middle East https://campaignme.com/tag/fan/ 32 32 The New Media – Radio: Beyond audio, by FAN’s Sunny Ahuja https://campaignme.com/the-new-media-radio-beyond-audio-by-fans-sunny-ahuja/ Tue, 06 Jul 2021 09:12:01 +0000 https://campaignme.com/?p=38517 What are consumers wanting that’s changed over the past couple of years, and how are radio broadcasters giving them that?  It’s beyond what you hear and see through the audiovisual mediums. Touch and feel have become equally important, so marketing is now taking place through the line and not just via above-the-line and below-the-line. What […]

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]]> Industry snapshot: Sunny Ahuja, Fun Asia Network https://campaignme.com/industry-snapshot-sunny-ahuja-fun-asia-network/ Tue, 08 Jun 2021 10:10:19 +0000 https://campaignme.com/?p=37297 How have listening habits changed in the last year, and will those changes persist? In 2020 we saw a significant shift in listening habits; listeners moved listening habits away from the drive-time shows and this was primarily due to decreased commutes and work-from-home policies. We also witnessed a shift from where audiences consume radio with […]

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