Fabio Silveira Archives - Campaign Middle East https://campaignme.com/tag/fabio-silveira/ Thu, 09 Apr 2026 12:36:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Fabio Silveira Archives - Campaign Middle East https://campaignme.com/tag/fabio-silveira/ 32 32 The Annual: Top 25 movers and shakers of 2025 https://campaignme.com/the-annual-top-25-movers-and-shakers-of-2025/ Wed, 07 Jan 2026 07:28:44 +0000 https://campaignme.com/?p=113998 The brand and marketing industry in the Middle East witnessed several high-level appointments, promotions and the creation of multiple new regional roles in 2025. From new C-suite brand-side marketing officers, directors and heads of marketing, to major movements at the highest levels of agencies, Campaign Middle East has taken cognizance of some of the biggest […]

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]]> HAVAS Middle East strengthens leadership with four promotions https://campaignme.com/havas-middle-east-strengthens-leadership-bench-with-four-promotions/ Mon, 25 Aug 2025 07:17:00 +0000 https://campaignme.com/?p=106999 HAVAS Middle East has announced four promotions in an effort to sharpen the agency network’s focus on convergence, collaboration and cross-disciplinary growth, with a strategic emphasis on Saudi Arabia. Alejandro Fischer has been named Chief Strategy Officer, Fabio Silveira has been appointed Chief Growth Officer, Carlos Nadal steps into the role of Managing Director for […]

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]]> Here’s a front row seat to what the industry is talking about at Cannes Lions 2025 https://campaignme.com/heres-a-front-row-seat-of-what-the-industry-is-talking-about-at-cannes-lions-2025/ Fri, 20 Jun 2025 13:45:16 +0000 https://campaignme.com/?p=103977 Campaign Middle East reports live from Cannes Lions 2025, covering key conversations, exclusive interviews, and on-the-ground insights from industry leaders shaping the future of advertising, media, and marketing. Across the week, our team is speaking with regional and global leaders, attending panel discussions, and spotlighting emerging trends —from purpose-driven creativity to AI-powered campaigns. Here are […]

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]]> Cannes Lions 2025: Day 3 – Debating human creativity, AI and the ‘force for good’ https://campaignme.com/cannes-lions-2025-day-3-debating-the-role-of-humans-ai-and-marketing-as-a-force-for-good/ Thu, 19 Jun 2025 06:09:26 +0000 https://campaignme.com/?p=104028 Day 3 at the Cannes Lions International Festival of Creativity 2025 witnessed conversations getting very real about the balance between artificial intelligence (AI) as a tool for growth and the case for creativity. Strong opinions were voiced – for and against each of these – with marketers agreeing that the industry needs to, ultimately, keep its […]

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]]> Cannes Lions announces jury line-up from MENA for 2025 https://campaignme.com/cannes-lions-announces-jury-line-up-from-mena-for-2025/ Fri, 18 Apr 2025 14:56:22 +0000 https://campaignme.com/?p=100988 Cannes Lions has revealed the full line-up of its 2025 Awarding Jury, and this year’s announcement comes with a notable boost in representation from the MENA region. The global benchmark for creative excellence has selected a strong contingent of MENA-based jurors across multiple categories, reflecting the region’s growing creative influence and strategic importance on the […]

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]]> Marketers, CCOs, industry leaders call for caution, collaboration on data and creativity https://campaignme.com/marketers-ccos-industry-leaders-call-for-caution-collaboration-on-data-and-creativity/ Mon, 10 Mar 2025 08:00:22 +0000 https://campaignme.com/?p=97634 As brands in the Middle East – and the agencies servicing them – increasingly lean into artificial intelligence (AI) algorithms to craft marketing strategies and campaigns, one of the most fiercely debated topics is the evolving role of humans in the creativity process. Are we transitioning from ‘AI versus human creativity’ to ‘AI-dependent human creativity’? […]

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]]> The MENA Power List 2024 https://campaignme.com/the-mena-power-list-2024/ Fri, 25 Oct 2024 05:00:43 +0000 https://campaignme.com/?p=90225 Campaign Middle East’s annual MENA Power List is back in its 2024 iteration, and it is only getting bigger and better by the year. Experts with decades of experience, who have been instrumental in the evolution of marketing, advertising, creative, media, public relations, and communications across the Middle East have had their say. From keying […]

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]]> The MENA Power List 2024: From chaos to value, from change to growth, by Havas Creative’s Fabio Silveira https://campaignme.com/the-mena-power-list-2024-from-chaos-to-value-from-change-to-growth-by-havas-creatives-fabio-silveira/ Fri, 11 Oct 2024 11:52:30 +0000 https://campaignme.com/?p=90940 TITLE: Managing Director, Havas Creative Middle East YEARS IN THE ROLE: 5 years YEARS IN THE INDUSTRY: 20 years YEARS IN THE MIDDLE EAST REGION:  7 years OTHER ROLES: Member of the Havas Global Creative/Business Council; Regional Lead of the Havas Artificial Intelligence Unit POWER ESSAY: From chaos to value, from change to growth, by […]

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]]> Evian brings French Alps to MENA with new campaign https://campaignme.com/evian-brings-french-alps-to-mena-with-new-campaign/ Thu, 06 Jun 2024 06:46:59 +0000 https://campaignme.com/?p=84970 Havas Middle East was behind the localisation of Evian’s new global campaign, “Mountain of Youth.” The ad spot offers a revitalising perspective on wellness and rejuvenation in the Middle East. Crafted in partnership with BETC, the campaign reignites the brand’s ‘Live Young’ signature, inspiring people to adopt a rejuvenating experience for the body and mind […]

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]]> Biggest movers and shakers across the industry in 2023 https://campaignme.com/biggest-movers-and-shakers-across-the-industry-in-2023/ Thu, 28 Dec 2023 06:00:45 +0000 https://campaignme.com/?p=74144 1 The Cannes Lions International Festival of Creativity announced Impact BBDO’s Ali Rez as the first jury president from the MENA region.  Rez was appointed as the the Print & Publishing Lions Jury President as a part of the Lion’s 2023 jury president line-up for its 70th edition. 2 Dubai Lynx, MENA’s Festival and Awards […]

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